Engagement: Contract Basis

Role: Digital Growth & Performance Marketing Manager – Personal Loan

Experience: 2–5 Years

Location: Remote / Hybrid

Contract: 6 Months, extendable based on performance

Compensation: ₹40,000–₹60,000/month + performance incentive

Reporting To: Founder / CEO

Joining: Immediate

About ActivPaisa

ActivPaisa is building a digital lending and financial-services distribution platform focused on making credit discovery, qualification and loan distribution faster and more transparent.

We are at an early product stage with our V1 live , and are now building the growth engine around Personal Loans .

We are looking for a hands-on Digital Growth & Performance Marketing Manager who can take ownership of customer acquisition — from ad impression to qualified lead, application and ultimately disbursal .

This is not a social media management role .

We are looking for someone who thinks in:

CAC → CPL → Qualified Lead → Application → Approval → Disbursal → Revenue Role Overview

As Digital Growth & Performance Marketing Manager – Personal Loan , you will own the digital acquisition and growth function for ActivPaisa's Personal Loan business.

You will be responsible for:

- Building acquisition strategy
- Running and optimizing paid campaigns
- Generating high-quality personal-loan leads
- Improving landing-page conversion
- Building retargeting funnels
- Managing Google & Meta acquisition
- Tracking the complete customer funnel
- Working closely with Product, Developer and UI/UX teams
- Identifying scalable acquisition channels
- Continuously reducing acquisition cost while improving lead quality

You will have significant ownership and will work directly with the founder. Key Responsibilities01 — Performance Marketing

Own and optimize

- Meta Ads
- Google Search Ads
- Google Display/YouTube where relevant
- Remarketing campaigns
- Retargeting audiences
- Performance campaigns
- Lead-generation campaigns
- Conversion campaigns

Build:
- Campaign architecture
- Audience segmentation
- Ad-set structure
- Keyword strategy
- Bid/budget strategy
- Retargeting journeys

02 — Personal Loan Acquisition Develop acquisition strategies specifically for:
- Salaried professionals
- Self-employed customers
- High-income customers
- Credit-card users
- Existing-loan customers
- Loan-refinancing customers
- Creditworthy digital users

Understand the difference between: Cheap lead ≠ Good lead The objective is qualified and monetizable loan customers , not simply maximum lead volume.

03 — Full Funnel Ownership

You will own the digital funnel:

Ad

↓

Landing Page

↓

Lead

↓

OTP Verification

↓

Application Started

↓

Application Completed

↓

Qualified Lead

↓

Lender Match

↓

Application/Login

↓

Approval

↓

Disbursal

Your job is to identify where users are dropping and work with the Product, Developer and Design teams to improve conversion.

04 — Growth & CRO

Work closely with the Product Manager and UI/UX Designer on:

- Landing-page optimization
- CTA optimization
- Form optimization
- Application-flow optimization
- Trust elements
- Content positioning
- A/B testing
- Mobile conversion
- Page speed
- Lead-form optimization

You should be comfortable saying: “We are losing 28% of users at this step. Let's test a different flow.”

rather than simply:

“Let's increase the ad budget.”05 — Analytics & Attribution

Set up and continuously monitor:

- GA4
- Google Tag Manager
- Meta Pixel
- Meta Conversions API
- Google Ads conversion tracking
- UTM tracking
- CRM attribution
- Campaign-level attribution




- Source-level lead quality

Every lead should ideally be traceable to: Source → Campaign → Ad → Lead → Application → Disbursal

06 — Data-Driven Growth

Prepare weekly growth reports covering:

MetricTrackAd Spend₹Impressions#Clicks#CTR%CPC₹Leads#CPL₹Qualified Leads#Cost / Qualified Lead₹Applications#Cost / Application₹Approvals#Disbursals#CAC₹Revenue₹ROASX

Important: CPL will not be the primary success metric.

The role will ultimately be measured by qualified applications, approved/disbursed business and acquisition economics.

07 — Creative Strategy

You don't need to personally design every creative.

But you must know what creative to make and why.

Work with our UI/UX/Product Designer to develop:

- Ad concepts
- Hooks
- Headlines
- Loan-specific creatives
- Short-form video concepts
- UGC concepts
- Landing-page messaging
- Retargeting creatives

Continuously test: Hook × Audience × Offer × Creative × Landing Page

08 — SEO & Organic Growth

Build the foundation for organic acquisition around relevant personal-loan searches.

Examples

- Personal Loan
- Personal Loan Eligibility
- Personal Loan for Salaried
- Personal Loan Without Collateral
- Personal Loan Interest Rate
- Personal Loan EMI
- Loan Eligibility
- Loan Against Salary
- Personal Loan Calculator

Work with the Product/Content team to build scalable SEO pages and content. 09 — Retention & Remarketing

Build campaigns for users who:

- Visited the website
- Started application
- Didn't complete application
- Were previously qualified
- Didn't convert
- Previously showed loan intent

Coordinate with CRM/WhatsApp/SMS channels where appropriate. 10 — Experimentation

Every month you should be running structured experiments.

Examples

Experiment 1

₹5L–₹20L positioning vs ₹1L–₹10L positioning

Experiment 2

“Check Your Eligibility” vs “Get Personal Loan”

Experiment 3

Short form vs multi-step application

Experiment 4

Google Search vs Meta

Experiment 5

Different customer segments

Maintain a simple:

Hypothesis → Test → Result → Decision growth framework.

What We Expect From You

We don't want someone who only knows:

“How to boost a Facebook post.”

We want someone who understands:

Marketing + Data + Product + Customer Behaviour + Funnel Economics

You should be able to independently answer:

- Where are our best customers coming from?
- Which campaign generates qualified customers?
- What is our real CAC?
- Which audience converts?
- Which creative works?
- Where are users dropping?
- How can we reduce CAC?
- How can we increase application completion?
- Which channel should receive more budget?
- Can this campaign scale profitably?

Required ExperienceMust Have
- 2–5 years of performance/growth marketing experience
- Hands-on Meta Ads experience
- Hands-on Google Ads experience
- Experience with lead-generation campaigns
- GA4 knowledge
- Google Tag Manager
- Meta Pixel/CAPI
- Conversion tracking
- Funnel analytics
- A/B testing
- Strong Excel/Google Sheets skills
- Experience working with CRM/lead data

Robust Preference

Experience in

- Fintech
- Lending
- Personal Loans
- NBFC
- Insurance
- Credit Cards
- BFSI
- D2C financial products




- Lead-generation businesses

Ideal Candidate We are especially interested in someone who has personally managed ₹10L–₹1Cr+ monthly digital advertising budgets or can demonstrate equivalent hands-on performance responsibility.

You should be

- Analytical
- Entrepreneurial
- Hands-on
- Fast learner
- Experiment-driven
- Commercially minded
- Comfortable working in a startup
- Comfortable with ambiguity
- Obsessed with numbers

Agency-management-only profiles are not preferred. 90-Day Success FrameworkFirst 30 Days — Foundation

- Audit current funnel
- Audit Meta & Google
- Audit tracking
- Fix attribution
- Establish baseline metrics
- Build campaign structure
- Launch initial experiments

Day 31–60 — Optimization
- Identify winning audiences
- Identify winning creatives
- Optimize landing pages
- Improve lead quality
- Build retargeting
- Improve application conversion

Day 61–90 — Scale
- Scale winning campaigns
- Expand high-performing audiences
- Launch new acquisition channels
- Improve CAC
- Increase qualified applications
- Build predictable acquisition economics

Contract Structure

Initial Contract: 6 Months

Monthly Compensation: ₹40,000–₹60,000

Performance Incentive: Additional incentive can be linked to mutually agreed growth metrics.

Review

Performance reviewed monthly based on:

- Lead quality
- Qualified applications
- CAC
- Application conversion
- Approval/disbursal contribution
- Revenue generated
- Growth experiments
- Reporting discipline

Contract can be extended based on performance and business requirements. Important: This Is an Ownership Role

At ActivPaisa, you won't be joining as someone who simply executes instructions.

You will be expected to:

Think → Test → Measure → Learn → Improve → Scale.

You will work directly with:

Founder/CEO

↕

Growth Manager

↕

Product Manager + Developer + UI/UX/Product Designer

This gives you direct access to the people who can actually change the product and funnel based on your growth insights.

Why Join ActivPaisa?

This is an opportunity to join an early-stage fintech at the stage where the growth engine is being built from zero .

You will have the opportunity to:

- Own the Personal Loan acquisition funnel
- Build performance marketing from the ground up
- Work directly with the founder
- Influence product decisions through data
- Experiment with new acquisition channels
- Build a scalable fintech growth system
- Grow with the company as the business scales

Short LinkedIn Hiring Version ? We're Hiring — Digital Growth & Performance Marketing Manager | Personal Loan

ActivPaisa is looking for a hands-on Digital Growth & Performance Marketing Manager on a contract basis to own our Personal Loan digital acquisition engine.

This is NOT a social media role.

You'll own:

Meta Ads → Google Ads → Landing Pages → Lead Generation → Funnel Optimization → Qualified Applications → Approval → Disbursal

We are looking for someone who understands:

- Performance Marketing
- Meta & Google Ads
- Fintech/Lending/BFSI
- GA4 & GTM
- Pixel/CAPI
- CRO & A/B Testing
- Funnel Analytics
- CAC/CPL/ROAS
- Lead Quality & Conversion

Experience: 2–5 years Contract: 6 months, extendable

Compensation: ₹40K–₹60K/month + performance incentive

Location: Remote/Hybrid

Joining: Immediate

If you're someone who doesn't just run campaigns but builds growth systems , we'd love to hear from you.

- Apply with your CV + 2–3 campaigns/results you're personally responsible for. send at email [email protected]

📌 Digital Growth & Performance Marketing Manager – Personal Loan (Bengaluru)
🏢 ActivPaisa
📍 Bengaluru