We are looking for an experienced Digital Ads Manager to lead the planning, execution, optimization, and performance of paid digital advertising campaigns. The candidate will be responsible for managing ad budgets, driving leads/conversions, analyzing campaign performance, and guiding the digital advertising team.

Key Responsibilities

- Develop and execute digital advertising strategies aligned with business and marketing objectives.
- Manage paid campaigns across Google Ads, Meta Ads, YouTube Ads, and other relevant platforms.
- Plan campaign budgets, audience targeting, bidding strategies, and media allocation.
- Monitor and optimize campaigns to improve CTR, CPC, CPL, CPA, conversion rate, and ROAS.
- Analyze campaign data and identify opportunities for growth and optimization.
- Conduct A/B testing of creatives, ad copies, audiences, landing pages, and campaign strategies.
- Manage and optimize monthly advertising budgets to ensure effective ROI.
- Work closely with the creative, content, SEO, and sales teams to improve campaign performance.
- Develop performance reports and present campaign insights and recommendations to management.
- Track leads, conversions, and customer acquisition performance.
- Identify market trends, competitor activities, and new advertising opportunities.
- Ensure accurate implementation of pixels, conversion tracking, UTM parameters,



and analytics.
- Lead, mentor, and monitor the performance of the digital advertising team.
- Set campaign targets and ensure timely achievement of performance goals.
- Stay updated with changes in advertising platforms, policies, algorithms, and industry trends.

Required Skills

- Strong hands-on experience with Google Ads, Meta Ads, and YouTube Ads.
- Strong understanding of performance marketing and paid media.
- Knowledge of campaign planning, targeting, bidding, retargeting, and remarketing.
- Strong analytical and data interpretation skills.
- Good understanding of GA4, Google Tag Manager, conversion tracking, and reporting tools.
- Ability to manage advertising budgets and optimize campaign ROI.
- Experience in team management and stakeholder coordination.
- Solid communication, presentation, and problem-solving skills.
- Ability to work with multiple campaigns and meet deadlines.

Qualification

- 3–6 years of relevant experience in Digital Advertising, Performance Marketing, or Paid Media.
- Prior experience managing a team and significant advertising budgets will be an advantage.

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits

- Food provided
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Digital Ads Manager (Hyderabad)
🏢 Aditya Music India
📍 Hyderabad