Google Tag Manager &

- Digital Analytics Specialist Role Overview We are looking for a Google Tag Manager (GTM) &
- Digital Analytics Specialist who can operate across both marketing analytics and technical implementation. The ideal candidate will have robust hands-on experience with GTM, GA4, data-layer implementation, event tracking, tag configuration, debugging, and digital marketing measurement. The candidate will work closely with Marketing, Digital/Product teams, Developers, Data/Analytics teams, and business stakeholders to design, implement, validate, and maintain web/mobile tracking solutions and ensure accurate, actionable analytics data.

Key Responsibilities Google Tag Manager Implementation Design, configure, test, and maintain Google Tag Manager containers.

Create and manage: Tags Triggers Variables Custom HTML/JavaScript tags Custom events Implement tracking for page views, clicks, forms, downloads, video interactions, navigation, and other user activities. Manage GTM workspaces, versions, publishing, and change control. Troubleshoot tag-firing and implementation issues. GA4 &

- Digital Analytics Implement and maintain Google Analytics 4 (GA4) tracking through GTM. Define events, event parameters, user properties, and conversions/key events. Develop and maintain measurement strategies aligned with business and marketing objectives. Analyze user journeys, engagement, conversion funnels, and campaign performance. Identify data-quality issues and recommend improvements. Data Layer &
- Technical Tracking Design and implement data-layer specifications in collaboration with web developers. Define the data attributes and event structures required for analytics and marketing tracking. Work with development teams to implement appropriate data-layer events. Validate data-layer payloads and ensure consistent tracking across websites and applications. Troubleshoot issues involving cookies, browser behavior, DOM elements, JavaScript, and network requests.

Marketing

Technology &
- Advertising Tracking Implement and manage tracking for platforms such as: Google Ads Meta/Facebook LinkedIn Floodlight Other third-party marketing and analytics platforms Configure conversion and remarketing tracking. Support campaign measurement and attribution requirements. Work with marketing teams to ensure tracking supports campaign objectives.

Technical

Debugging &
- QA Use GTM Preview/Debug mode, GA4 DebugView, browser Developer Tools, and network inspection tools to troubleshoot tracking.



Perform end-to-end tracking validation before production releases. Identify duplicate, missing, or incorrectly configured events/tags. Create and maintain tracking QA checklists and test scenarios. Investigate discrepancies between analytics, advertising platforms, CRM and other data sources. Consent &
- Privacy Implement and maintain tracking in accordance with applicable privacy and consent requirements. Work with consent management platforms and support Google Consent Mode implementations. Ensure tags behave appropriately based on user consent. Partner with security/legal/privacy teams when required. Stakeholder &
- Cross-functional Collaboration Translate business and marketing requirements into technical tracking specifications.

Work closely with: Marketing teams Product managers Web/mobile developers Data engineers BI/analytics teams QA teams Document tracking requirements, implementation details, and changes. Provide guidance and training to marketing and analytics users on GTM and GA4.

Required Technical Skills Must Have: Strong hands-on experience with Google Tag Manager (GTM) Strong knowledge of Google Analytics 4 (GA4) Experience implementing web analytics and event tracking Good understanding of data-layer architecture Working knowledge of JavaScript Good understanding of HTML and CSS Experience with browser Developer Tools Experience debugging tags, events, cookies, and network requests Experience with conversion and marketing tracking Strong understanding of digital analytics concepts Good to Have: Google Ads conversion tracking Meta Pixel LinkedIn Insight Tag Floodlight Google Consent Mode Cookie/Consent Management Platforms Server-side Google Tag Manager BigQuery Looker Studio Adobe Analytics Tealium or other tag-management platforms REST APIs and JSON Experience with React/Angular or other modern web frameworks Analytics &

- Marketing Skills The candidate should understand:



Digital marketing funnels Customer journeys Campaign tracking UTM parameters Conversion tracking Attribution concepts Ecommerce tracking Lead-generation tracking Engagement metrics Audience segmentation Marketing campaign measurement Analytics data quality KPI definition and measurement Qualifications Bachelor's degree in Computer Science, Information Technology, Marketing Analytics, Data Analytics, or a related discipline. 3–7+ years of relevant experience in digital analytics, tag management, marketing technology, web analytics, or a similar role. Strong practical experience with GTM and GA4 is more important than certification alone. Preferred Certifications Google Analytics Certification Google Tag Manager / Google Marketing Platform-related certifications Google Ads Certification Key Competencies Strong analytical and problem-solving skills Ability to understand both business and technical requirements Excellent troubleshooting skills Strong attention to data quality and detail Ability to communicate technical concepts to non-technical stakeholders Ability to work independently as well as with cross-functional teams Strong documentation and stakeholder-management skills Typical Deliverables The person in this role may be responsible for delivering: GTM container implementations GA4 event tracking plans Data-layer specifications Marketing/advertising tag implementations Conversion tracking Tracking QA and validation reports Analytics implementation documentation Tagging standards and governance Tracking issue root-cause analysis Measurement plans and KPI definitions Technical recommendations for marketing analytics Ideal Candidate Profile The ideal candidate is a hybrid Marketing Analytics + Technical Implementation professional who can take a requirement such as: "We need to measure the customer journey from campaign landing page product interaction form submission conversion."» and independently translate it into: Business requirement Measurement plan Data layer GTM tags/triggers/variables GA4 events Marketing platform tracking QA Reporting/analysis. The candidate should be comfortable writing or understanding JavaScript, working with developers, configuring GTM, analyzing GA4 data, and communicating insights to marketing and business stakeholders.

Experience Level Recommended: 4–7 years overall experience with at least 2–4 years of strong hands-on GTM/GA4 implementation experience. For a senior position, experience with complex websites, multiple marketing platforms, consent management, data-layer architecture, and server-side GTM would be highly desirable.

📌 Digital Analytical Specialist (Hyderabad)
🏢 ValueLabs
📍 Hyderabad