About the Role

We are a North American technology company looking for a highly creative and versatile Designer to join our team and play a key role in shaping our product's visual identity and building a strong, recognizable brand.

A major focus of this role will be creating high-quality product demo videos and explainer videos that clearly communicate our product's features, benefits, and value proposition. You will transform complex product capabilities into simple, compelling, and visually engaging stories that help potential customers understand the product and its value.

Beyond video creation, you will be responsible for developing creative concepts and producing engaging graphics, videos, and other visual assets for social media, email campaigns, digital advertising, and other marketing channels. You will also collaborate closely with the sales team to develop compelling sales presentations and with the product team on website design, user interfaces, and other digital experiences.

This is an opportunity for someone who wants to do more than execute design briefs. You will have significant creative ownership, contribute original ideas, and help define how our product and brand are visually presented to the world.

We are looking for someone who combines strong creative thinking with hands-on design and video production skills and is excited about building a brand and creating meaningful visual experiences.

Key Responsibilities

1. Product Demo & Explainer Videos

- Conceptualize, script, storyboard, design, and produce engaging product demo videos and explainer videos.
- Create videos that clearly communicate product features, workflows, use cases, and customer benefits.
- Translate complex technical concepts and product capabilities into simple, easy-to-understand visual stories.
- Develop product walkthroughs, feature demonstrations, animated explainers, and customer onboarding videos.
- Create short-form product videos for social media, email campaigns, digital advertising, websites, and sales outreach.
- Produce engaging motion graphics, animations, transitions, and visual effects to enhance video storytelling.
- Manage the complete video production process, including concept development, scripting, screen recording, animation, editing, voiceovers, sound design, and final production.
- Collaborate with the product, marketing, and sales teams to identify key product features and customer use cases that should be communicated through video.
- Continuously experiment with new video formats, storytelling techniques, and creative approaches to improve content quality and audience engagement.

1. Brand Identity & Creative Direction

- Play a central role in developing and evolving the product's visual identity and overall brand aesthetics.
- Establish a consistent design language across the product, website, social media, marketing campaigns, sales materials, and videos.
- Develop brand guidelines covering typography, color palettes, imagery, illustrations, motion graphics, and other visual elements.
- Conceptualize creative campaigns and visual storytelling ideas that build brand awareness and establish a distinctive brand personality.
- Take ownership of the brand's visual consistency and creative quality across all customer touchpoints.
- Proactively bring new creative ideas and identify opportunities to strengthen how the brand communicates with its audience.

1. Marketing & Social Media Design

- Develop creative concepts and produce engaging graphics, illustrations, animations, and videos for social media platforms.
- Design creative assets for email marketing campaigns, newsletters, digital advertisements, website banners, and promotional campaigns.
- Create short-form videos, reels, product teasers, feature announcements, carousels, and other engaging marketing content.
- Collaborate with the marketing team to develop and execute creative concepts for product launches, brand awareness, lead generation, and customer acquisition campaigns.
- Adapt creative assets for different platforms, audience segments, and marketing objectives.




- Analyze creative performance and use insights from engagement, clicks, and conversions to continuously improve the effectiveness of visual content.

1. Sales Enablement & Presentation Design

- Work closely with the sales team to develop professional, visually compelling sales decks, pitch presentations, and customer-facing materials.
- Create product demo videos and explainer videos specifically designed to support sales conversations and customer acquisition.
- Translate complex product features, workflows, and value propositions into clear and persuasive visual narratives.
- Design sales brochures, product one-pagers, case studies, infographics, proposals, and other sales collateral.
- Develop custom graphics, illustrations, and diagrams to help communicate the product's capabilities and benefits.
- Ensure that all sales materials consistently reflect the brand's visual identity.

1. Website & Web Design

- Design visually appealing, modern, and user-friendly website pages and landing pages.
- Develop website layouts, wireframes, mockups, and high-fidelity designs that align with the brand's identity.
- Create website graphics, illustrations, product animations, interactive elements, and other visual assets.
- Incorporate product demo videos, explainer videos, and motion graphics into the website experience.
- Collaborate with marketing and development teams to ensure consistent design and a seamless user experience across digital touchpoints.
- Contribute creative ideas to improve website engagement, usability, and conversion rates.

1. Product Design & UI/UX

- Collaborate with the product team to create intuitive, visually appealing user interfaces and digital experiences.
- Develop wireframes, mockups, prototypes, and high-fidelity UI designs for new product features and improvements.
- Translate product requirements and user needs into functional and aesthetically appealing design solutions.
- Create icons, illustrations, animations, and other visual elements used within the product.
- Develop and maintain consistent design components and visual guidelines across the product.
- Work with developers and other stakeholders to ensure accurate implementation of designs.
- Ensure that the product's interface and visual experience are consistent with the overall brand identity.

Skills & Qualifications

- Proven experience in graphic design, video production, motion graphics, and digital content creation.
- Strong experience independently conceptualizing and producing professional product demo videos and explainer videos.
- Proficiency in video editing and animation tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve, or equivalent software.
- Experience with product walkthroughs, screen recordings, animated explainers, short-form marketing videos, and motion graphics.
- Robust visual storytelling skills, including scripting, storyboarding, animation, editing, and communicating complex ideas through video.
- Proficiency in design tools such as Figma, Adobe Photoshop, Illustrator, and other relevant creative software.
- Strong understanding of branding, typography, color theory, composition, and visual hierarchy.
- Experience developing creative assets for social media, email campaigns, digital advertising, and sales presentations.
- Working knowledge of website design, responsive design principles, and UI/UX best practices.
- Ability to independently manage creative projects from initial ideation to final execution.
- Strong communication and collaboration skills, with the ability to work effectively across marketing, sales, product, and development teams.
- Experience creating product demo videos and explainer videos for SaaS products, technology platforms, or digital applications.




- Experience developing or evolving the visual identity of a product or brand from the ground up.
- Familiarity with tools such as Rive, Lottie, Jitter, or other motion design and animation platforms.
- Experience using AI-powered creative tools for video generation, voiceovers, animation, graphic design, and content production.
- Knowledge of website-building platforms such as Webflow, Framer, or WordPress.
- Experience designing user interfaces for web or mobile applications.
- Understanding of digital marketing, visual storytelling, conversion-focused design, and customer engagement.

Who We're Looking For We are looking for a creative professional who can think beyond individual design tasks and take ownership of how our product and brand are visually communicated to the world.

The ideal candidate should be able to take a complex product feature or an initial idea and transform it into a compelling video, an engaging visual story, or an intuitive digital experience.

You should be someone who:

- Has a strong creative vision and can independently develop original concepts and execute them.
- Is passionate about video storytelling and enjoys turning complex product features into engaging, easy-to-understand demonstrations.
- Can manage the complete creative production process, from ideation and scripting to design, animation, editing, and final delivery.
- Has a strong eye for aesthetics, visual consistency, and attention to detail.
- Enjoys working across video production, branding, graphic design, web design, and product design.
- Understands how creative content contributes to customer engagement, product understanding, and sales.
- Is comfortable taking ownership of creative projects and collaborating with cross-functional teams.
- Is excited about building a distinctive brand and shaping the visual identity of a growing technology product.

Why You Should Join Scale House

- Fully remote role: Work from anywhere while creating compelling content, shaping digital experiences, and contributing directly to the growth of a North American technology company.
- Creative ownership: This is not a role where you simply execute briefs created by someone else. You will have the opportunity to develop original ideas, define creative concepts, shape the brand's visual direction, and take ownership of projects from ideation to final execution.
- Work on technology, SaaS, and digital products: Gain hands-on experience understanding technology products, identifying the problems they solve, uncovering customer pain points, and translating complex product capabilities into compelling videos, designs, and visual stories that customers can easily understand.
- Exposure to international work: Gain experience creating visual content, product demonstrations, marketing campaigns, and sales materials for North American markets and audiences. Collaborate with cross-functional teams and develop creative work that communicates effectively with an international customer base.
- Build a brand, not just design graphics: Your responsibilities go beyond creating individual design assets. You will help determine how the brand looks, communicates, and connects with its audience. From developing the product's visual identity to shaping its website, marketing content, and digital experiences, you will play a key role in building a recognizable and distinctive brand.
- Hands-on creative role: You will personally create product demo videos, explainer videos, motion graphics, social media creatives, carousels, email graphics, sales presentations, and website and product designs rather than simply coordinating with a separate creative team. You will have the opportunity to work across multiple creative disciplines and develop a diverse portfolio.
- Performance-driven creativity: Your work will be guided by real performance data and customer feedback. You will understand how your videos, graphics, and other creative assets contribute to engagement, product understanding, clicks, conversations, and conversions, and use those insights to continuously improve your creative approach.

📌 Design Lead at a North American Tech Company (Delhi)
🏢 Scale House Ai
📍 Delhi