Demat Account Manager Department Demat Sales &

- Client Activation Reporting To Business Head / Sales Head / Management Team Managed Demat Sales Executives Demat Service Executives Primary Objective To manage and drive the complete Demat account lifecycle — from customer acquisition and account opening to successful activation — by leading the Sales and Service teams and achieving defined account-opening and activation targets. ?? KEY ROLES &
- RESPONSIBILITIES

- Team Management The Demat Account Manager will manage the complete team of Demat Sales Executives and Demat Service Executives.

Responsibilities: Recruit, train and onboard team members where required. Allocate daily/weekly/monthly targets to Sales and Service Executives. Allocate leads and customer data systematically. Monitor individual employee performance.

Conduct daily team meetings/huddles. Track employee productivity and follow-up activity. Identify underperforming employees and provide coaching. Motivate the team to achieve targets. Maintain discipline, attendance and work quality.

Develop an accountable and target-oriented team culture.

- Demat Sales Team Management The Manager will be responsible for the account acquisition side.

Monitor: Leads ? Contacted ? Interested ?

Application

Started ?

Account Opened Responsibilities include: Set account-opening targets for Sales Executives. Monitor daily lead calling and conversion. Track applications initiated by each executive. Monitor successfully opened accounts. Identify reasons for application drop-offs. Help executives improve conversion ratios. Review daily sales performance. Ensure proper customer communication and onboarding practices.

- Demat Service &
- Activation Team Management The Manager will be responsible for ensuring that newly opened accounts are successfully activated.

Monitor: Account Opened ?

Customer

Contacted ?

Pending

Requirement ? Follow-Up ?

Activated Responsibilities:



Ensure every newly opened account is assigned to a Service Executive. Establish a defined follow-up process for newly opened accounts. Monitor pending activation cases. Track activation TAT. Review daily activation reports. Ensure systematic follow-up with customers. Coordinate with the relevant operations/brokerage team for pending cases. Escalate technical/KYC/operational issues when required. Ensure maximum possible activation within the prescribed process.

- End-to-End Account Management The Manager should own the complete funnel: LEAD ? ACCOUNT OPENING ? ACCOUNT VERIFICATION ? CUSTOMER ONBOARDING ? ACTIVATION ? ACTIVE CUSTOMER The Manager should ensure there is no gap between the Sales and Service teams.

For example: Sales Executive opens the account ?

Service

Executive receives the account ? Customer is contacted ? Pending requirements are completed ? Account is activated ? Status is updated.

- Daily Performance Monitoring The Manager should maintain a daily MIS/dashboard covering: KPI Daily Monitoring Current Leads ?

Leads

Contacted ?

Applications

Started ?

Accounts

Opened ?

Accounts

Pending ?

Customers

Contacted ?

Activation

Pending ?

Accounts

Activated ? Activation % ? TAT ? Executive-wise Performance ?

- Target &

- KPI Management The Manager will be accountable for both sales and activation performance. Primary KPIs Sales Team Leads generated/contacted Applications initiated Accounts opened Conversion ratio Executive productivity Service Team Customers contacted Pending accounts followed up Accounts activated Activation percentage Activation TAT Pending ageing Manager-Level KPI Total Accounts Opened + Total Accounts Activated + Activation % + Team Productivity Importantly, the Manager shouldn't be judged only on the number of accounts opened. Activation percentage should be a major KPI, otherwise Sales may open accounts that remain inactive.

- Daily Team Meeting Conduct a short daily meeting covering: Morning Meeting Yesterday's performance Today's target Pending applications Pending activations Priority customers Indiv

📌 Demat Account Manager (Pune)
🏢 JobTrade
📍 Pune