Company Profile: Leading Carbonated Soft Drink Mfg. Company

Position: Country Head – Sales & Commercial

Location: Overseas

Key Requirements:

- Lead the overall sales and commercial strategy to drive revenue, profitability, market share, and sustainable growth.
- Develop and execute Route-to-Market (RTM) strategies across channels, geographies, and customer segments.
- Drive sales across CSD / sparkling and still beverage categories, with focus on volume, value, mix, and profitability.
- Manage key channels including Modern Trade, General Trade, HORECA, Convenience, and E-commerce.
- Lead pricing, promotions, trade investments, assortment, and Revenue Growth Management (RGM) initiatives.
- Build, develop, and optimize the distributor and wholesaler network.
- Lead and develop a large sales and commercial team, including KAM, field sales, RTM, and trade marketing functions.
- Work closely with Marketing, Supply Chain, Finance, and Operations for effective business and campaign execution.
- Drive market intelligence, competitor analysis, annual business planning,



and resource allocation.
- Establish KPIs, dashboards, and commercial governance to monitor performance and execution.
- Present business performance, risks, and strategic plans to the MD/CEO and regional leadership.

Desired Candidate:

- MBA (Marketing)
- 15 years of experience in CSD / Beverage sales and commercial leadership with any reputed Soft Drink Company.
- Strong experience in Carbonated Soft Drinks (CSD) and beverage categories.
- Expertise in RTM, Key Account Management, Trade Marketing, Distribution, and RGM.
- Proven track record of driving sales growth, profitability, and market-share gains.
- Robust experience managing distributors, key accounts, and large sales teams.
- Excellent strategic, negotiation, analytical, leadership, and stakeholder management skills.

Contact Details:

Rina Arun / Nandan Kumar [email protected]

91-99043 22770 / 91-(phone hidden)

📌 Country Head (Mumbai)
🏢 United HR Solutions
📍 Mumbai