– Copywriter

Company: Alchemist Marketing Solutions

Location: Pune

Department: Creative

Role: Copywriter – Real Estate

Domain: Mainline Advertising

Experience: 3–6 Years

About the Role

We are looking for a creative and experienced Copywriter to join our creative team in Pune. The ideal candidate should have strong experience in real estate advertising , with a valuable understanding of mainline communication and the ability to develop impactful copy for large-scale real estate campaigns.

The candidate should be comfortable working on communication across print, outdoor, hoardings, brochures, newspaper ads, and other offline marketing formats , while understanding the positioning and communication requirements of real estate brands.

Key Responsibilities

- Develop strong and engaging copy for real estate brands and projects across mainline media.
- Create communication for hoardings, newspaper advertisements, brochures, flyers, leaflets, print ads, OOH and other offline formats .
- Understand a real estate project's USPs, target audience, location, amenities, pricing and positioning and translate them into compelling communication.
- Develop campaign concepts, headlines, taglines, body copy and campaign narratives .
- Work closely with the Art Director, Creative Team and Client Servicing Team to develop effective campaign communication.
- Adapt communication across different formats while maintaining a consistent brand tone.
- Generate multiple creative routes and copy options based on a brief.
- Understand the difference between luxury, premium,



mid-segment and commercial real estate communication .
- Research and understand the Pune real estate market, consumer mindset and competitive communication .
- Work on multiple projects simultaneously while meeting deadlines and maintaining quality.
- Participate in creative discussions and contribute ideas during brainstorming sessions.

What We Are Looking For
- 3–6 years of experience as a Copywriter in an advertising agency or creative setup.
- Prior experience working on real estate brands/projects is preferred .
- Strong understanding of mainline advertising and offline communication .
- Excellent command over English, grammar, vocabulary and sentence construction .
- Ability to write sharp, engaging and memorable headlines and copy .
- Strong conceptual thinking with the ability to turn a brief into a creative communication idea.
- Ability to understand and communicate real estate USPs in a simple yet compelling manner .
- Comfortable collaborating with designers, art directors and client servicing teams.
- Ability to work in a fast-paced agency environment and manage multiple briefs.

Key Skills Real Estate Copywriting | Mainline Advertising | Print | OOH | Hoardings | Brochures | Newspaper Ads | Campaign Concepts | Headlines | Taglines | Brand Communication | Creative Thinking | English Copywriting

Preferred Background

Candidates who have worked with an advertising agency, creative agency or real estate-focused agency and have handled communication for Pune-based real estate developers/projects will be preferred.

📌 Copywriter ( Mainline ) (Pune)
🏢 Alchemist Marketing u0026 Talent Solutions
📍 Pune