Purpose of the job

Drive Apollo Tyres' B2C marketing agenda by leading category campaigns, consumer engagement programs, sports marketing activations, media initiatives, and BTL interventions, ensuring consistent consumer connect, stronger brand preference, and measurable business impact across key consumer touchpoints.

Major Responsibilities

Consumer Marketing Strategy : Lead the development and execution of integrated consumer marketing strategies across Apollo Tyres' PV, CV, 2W and Farm categories by translating brand strategy, consumer insights and business priorities into annual and quarterly consumer marketing plans that drive awareness, consideration, preference and purchase

B2C Campaigns: Lead end-to-end development and execution of integrated consumer campaigns for categories across mass media, digital, influencers, and events/activations by partnering with internal teams and external agencies to deliver distinctive, effective and culturally relevant brand experiences

Agency & Partner Management : Lead and manage creative, digital, media, influencer and production partners by setting explicit briefs, evaluating strategic and creative quality, ensuring effective resource utilization and driving high-quality, timely execution

Consumer Insights & Effectiveness : Use consumer research, brand funnel metrics, social listening, campaign analytics and cultural intelligence to identify growth opportunities,



evaluate marketing effectiveness and continuously optimize consumer marketing investments

Innovation & Future Readiness : Identify and pilot emerging technologies, platforms, consumer engagement models and AI-enabled marketing solutions to improve the effectiveness, efficiency and personalization of Apollo's consumer marketing.

Cross-functional Integration : Partner with Product, Sales, Trade Marketing, Corporate Communications, CIMI, Global Marketing and other stakeholders to ensure integrated consumer experiences and alignment between brand strategy, product propositions and market execution

RELEVANT EXPERIENCE:

- 8-10 years of experience in B2C Marketing, Brand Marketing & consumer engagement programs.
- Experience managing ATL, BTL, consumer promotions, sponsorships, activations and agency partners.
- Experience working with cross-functional stakeholders including Sales, Product, Trade Marketing and Communications.
- Sports marketing & social media experience preferred but not mandatory

EDUCATION QUALIFICATIONS:

- MBA (Marketing preferred)
- Bachelor's degree in Marketing, Management, Communications, Business or related discipline

DECISIONS:

- Consumer campaign execution approach within approved strategy
- Agency allocation within approved budgets
- Influencer/creator selection within defined criteria
- Campaign optimization
- Media channel recommendations within approved plans
- Activation prioritization
- Consumer engagement initiatives
- Campaign measurement framework

📌 Consumer Marketing & Brand Activation (ISSEA) (Gurugram)
🏢 Apollo Tyres
📍 Gurugram