20 Sep
|
Symphoni HR
|
Mumbai
20 Sep
Symphoni HR
Mumbai
Role & responsibilities
We are looking for a senior marketing leader with strong hands-on experience in scaling a D2C/e-commerce-led fashion or lifestyle brand. The individual should understand how up-to-date digital-first brands create consumer desire through a combination of high-quality, high-velocity content, creators and influencers, social media, performance marketing, CRM and sharp digital execution.
Own the marketing strategy for D2C business and develop a clear roadmap for accelerating online revenue. Bring the operating discipline of successful digital-first brands
. Build a high-quality, high-velocity content engine
Connect creative and performance marketing
Preferred candidate profile
10 years of experience, min 3 years in leadership role .
The candidate should ideally have spent a meaningful part of their career in a D2C-first fashion, apparel, footwear or lifestyle company and should be able to demonstrate that they personally participated in scaling that business.
The candidate should have strong experience across D2C growth, content creation, social media, creators/influencers and performance-led marketing, along with sufficient brand sensibility
They should be commercially minded and comfortable discussing revenue, CAC, ROAS, conversion, retention, AOV and LTV, rather than measuring marketing primarily through reach and engagement.
📌 Chief Marketing OfficerC & Ecommerce - Mumbai
🏢 Symphoni HR
📍 Mumbai