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nCompany: Livspace

nLocation: Bangalore

nExperience: 2–4 Years

nFunction: Growth & Performance Marketing

nAbout the Role

nWe are looking for a Campaign Specialist to join Livspace’s Growth & Performance Marketing team. The role involves managing and scaling performance campaigns across 30+ cities in India , with a strong focus on Meta Ads (Facebook & Instagram) .

nThe ideal candidate should be highly analytical, data-driven, and comfortable taking end-to-end ownership of campaign performance and solving complex performance issues independently.

nKey Responsibilities

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- Own and manage Meta Ads campaigns across Facebook and Instagram at scale.
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- Handle campaign structuring, audience targeting, Advantage+ campaigns, CAPI, and tROAS bidding .
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- Monitor campaign performance and proactively identify opportunities for optimization.
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- Analyze raw campaign and funnel data to identify the root cause of performance issues.
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- Independently investigate and resolve issues such as CPL spikes, delivery problems, conversion drops, and performance fluctuations .
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- Optimize campaigns to improve key performance metrics such as CPL, ROAS, conversions, and overall campaign efficiency .
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- Work closely with Creative, Analytics, Category, and other cross-functional teams to improve campaign performance.
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- Use Excel/Google Sheets for campaign analysis, reporting, and data interpretation.
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- Leverage SQL, Looker, Power BI, or other BI tools for deeper analysis where required.
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- Continuously test and implement current campaign strategies, audiences, creatives, and bidding approaches.
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nRequired Skills & Qualifications

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- 2–4 years of experience in Performance Marketing / Digital Marketing.
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- Strong hands-on experience with Meta Ads , preferably managing campaigns at significant scale.
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- Strong analytical and problem-solving skills with the ability to work with raw data.
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- Good understanding of campaign structure, bidding, audience targeting, attribution, and conversion funnels .
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- Strong proficiency in Excel / Google Sheets .
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- Ability to independently diagnose campaign performance issues and identify actionable solutions.
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- Strong communication and cross-functional collaboration skills.
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nGood to Have

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- Engineering background preferred.
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- Experience with CAPI, Advantage+, and tROAS bidding .
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- Knowledge of SQL, Looker, Power BI , or similar BI tools.
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- Experience in large-scale lead generation or consumer-facing performance marketing.
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- Exposure to experimentation, A/B testing, and funnel optimization.
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nIdeal Candidate

nWe are looking for someone who goes beyond simply monitoring dashboards — someone who is curious, analytical, and proactive , and enjoys digging into data to understand why performance is changing and what can be done to improve it.

nLocation: Bangalore

nExperience: 2–4 Years

nReporting: Growth & Performance Marketing Leadership

📌 Campaign Specialist (Bengaluru)
🏢 LivSpace
📍 Bengaluru