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Experience: 3+ yrs

Location: Bengaluru

Job Type: Full-time

We are looking for a commercially driven Business Manager - Revenue & Retention to take end-to-end ownership of a consumer business unit, with direct responsibility for revenue, retention, monetization, and customer lifecycle growth .

The role is suited for a highly analytical and execution-oriented skilled who can operate like a mini business owner—translating business targets into growth plans, making data-driven decisions, launching experiments, and driving measurable improvements in revenue and customer retention.

Requirements Key Responsibilities

- Own revenue and retention targets for an assigned business unit and translate them into weekly and monthly growth plans
- Develop strategies to improve activation, conversion, repeat purchases, retention, and win-back
- Identify and prioritize customer segments based on behaviour, engagement, value, and lifecycle stage
- Define appropriate offers, pricing, promotions, and messaging for different customer segments
- Plan and execute lifecycle and CRM campaigns using MoEngage, CleverTap, WhatsApp, push notifications, and in-app channels
- Develop personalised customer journeys to improve engagement, monetization, and retention
- Design and manage experiments across offers, pricing, messaging, segmentation, and customer journeys
- Analyse campaign and business performance to identify what is driving revenue and retention
- Track and report key business metrics including revenue, ARPU, retention, repeat rate, conversion, and LTV
- Use dashboards, customer data, and SQL-based analysis to identify opportunities and diagnose performance gaps
- Partner with Product, Growth, Data, and Content teams to execute business and growth initiatives




- Continuously optimise customer lifecycle strategies based on performance data and experimentation
- Identify opportunities for automation, AI-powered CRM, personalization, and scalable customer engagement
- Take ownership of business outcomes and proactively identify actions required to achieve targets
- Operate effectively in a fast-paced environment where priorities, strategies, and experiments evolve quickly

What Makes You a Great Fit
- 3-6 years of relevant experience in business management, growth, monetization, CRM, lifecycle marketing, consumer technology, or a related field
- At least 1 year of experience in AI-native consumer technology or a closely related digital consumer environment
- Proven experience owning or significantly contributing to revenue, retention, monetization, or business-unit targets
- Hands-on experience with MoEngage, CleverTap, or similar CRM/lifecycle engagement platforms
- Strong understanding of customer lifecycle management, including activation, purchase, repeat usage, retention, and win-back
- Strong analytical skills with the ability to work confidently with dashboards, customer data, metrics, and SQL
- Understanding of key consumer and monetization metrics such as ARPU, LTV, retention, conversion, repeat rate, and revenue
- Experience designing and executing segmentation, personalization, A/B testing, and growth experiments
- Strong commercial mindset with the ability to connect customer behaviour and data insights to business outcomes
- Excellent execution skills and the ability to work independently in fast-paced, ambiguous startup environments
- Strong cross-functional collaboration skills with Product, Growth, Data, Content, and other teams
- Experience with P&L; or business-unit ownership, transactional or subscription monetization, AI-powered CRM, or 0-to-1 product environments is an advantage
- Understanding of Bharat and T2/T3 consumer behaviour is a plus
- High ownership, accountability, and a strong bias toward measurable execution

📌 Business Manager (Bengaluru)
🏢 Weekday AI (YC W21)
📍 Bengaluru