We are looking for a strategic and creative Brand Manager to lead innovation launches, brand innovation and 360 integrated campaigns.

KEY RESPONSIBILITIES

- Own end-to-end launch strategy for recent products and innovations

- Drive 360 campaigns across digital, offline, influencer, PR and consumer touchpoints

- Lead creative development with agencies and internal teams

- Develop impactful packaging communication & consumer propositions

- Drive Influencer Marketing, PR & brand visibility initiatives

- Own campaign budgets, timelines and execution

- Collaborate with R&D;, Sales, Trade Marketing, Design and other cross-functional teams

- Convert consumer insights and market trends into strong brand and launch opportunities

IDEAL PROFILE





- 7-9 years of relevant experience in FMCG, Consumer or Brand Marketing

- MBA/PGDM in Marketing from a reputed institute will be an added advantage

- FMCG/Consumer-focused agency experience with client-side brand exposure will be an added advantage

- Proven experience in new product launches, brand innovation and 360 integrated campaigns

- Strong understanding of consumer behaviour, brand strategy, communication and market trends

- Strong combination of strategic thinking, creative mindset and execution excellence

📌 Brand Manager (Ahmedabad)
🏢 Hocco Industries
📍 Ahmedabad