Brand Manager – Industrial & Marketing

Company: Steelbuild Infra Projects Limited

Industry: Pre-Engineered Buildings (PEB) | Structural Steel | Industrial Infrastructure

Department: Marketing & Branding

Employment Type: Full-Time

Location: Delhi

Experience: 6–10 Years

About Steelbuild Infra Projects Limited

Steelbuild Infra Projects Limited is a growing Pre-Engineered Building (PEB) and structural steel solutions company delivering warehouses, factories, industrial buildings, manufacturing facilities and infrastructure projects across India.

We are looking for an experienced Brand Manager – Industrial & Marketing to strengthen our corporate brand, enhance market visibility and lead integrated marketing initiatives across digital, content, industrial marketing, events and sales enablement.

Key Responsibilities / KRAs1. Brand Strategy & Positioning

- Develop and execute the overall brand and marketing strategy for Steelbuild.
- Strengthen brand positioning across PEB, structural steel and industrial infrastructure markets.
- Build consistent messaging around engineering expertise, manufacturing capabilities, quality, reliability and project execution.
- Maintain consistency in brand identity, communication and tone across all channels.
- Conduct competitor and market analysis to identify positioning opportunities.
- Translate business objectives into actionable marketing initiatives.

1. Industrial & B2B Marketing

- Develop targeted B2B marketing strategies for industrial customers and decision-makers.
- Plan sector-specific campaigns for manufacturing, warehousing, logistics, automotive, FMCG, pharmaceuticals, food processing and related industries.
- Understand industrial customer journeys and develop relevant communication for different buying stages.
- Create campaigns highlighting Steelbuild's engineering, manufacturing and project execution capabilities.
- Identify industry trends, customer requirements and competitive developments.
- Support market expansion across priority sectors and geographical markets.

1. Corporate Communication & Content

- Manage corporate communication across digital and offline channels.
- Develop company profiles, brochures, presentations, project profiles, case studies and corporate videos.
- Convert technical and engineering information into clear, compelling business communication.
- Develop project success stories showcasing challenges, solutions and execution outcomes.
- Coordinate professional photography and videography of projects and manufacturing facilities.
- Maintain a structured library of corporate and project marketing assets.

1. Digital Marketing & Website

- Lead digital marketing across website, search engines, social media and paid campaigns.
- Manage the corporate website from branding, content, SEO, UX and lead-generation perspectives.
- Drive SEO for PEB, structural steel, warehouse, factory and industrial construction searches.
- Plan and monitor Google Ads and other relevant digital campaigns.
- Use GA4, Google Search Console and analytics platforms to evaluate performance.
- Improve website traffic, engagement, conversions and qualified enquiries.
- Develop campaign landing pages and other digital marketing assets.

1. Social Media & Content Marketing

- Develop and execute Steelbuild's social media strategy with a strong focus on LinkedIn.
- Prepare monthly and annual content calendars.
- Create content around projects, engineering expertise, manufacturing capabilities, milestones, industry insights and achievements.
- Plan corporate, festival,



awareness and milestone campaigns while maintaining professional brand standards.
- Build engagement with customers, consultants, architects, industry professionals and decision-makers.
- Monitor performance and continuously optimize content strategy.

1. Lead Generation & Sales Enablement

- Collaborate with Sales and Business Development teams to generate qualified enquiries.
- Develop customer presentations, capability decks, brochures, project portfolios and sector-specific collateral.
- Plan targeted campaigns for prospective industrial customers.
- Support account-based marketing initiatives for high-value prospects.
- Develop marketing assets for customer meetings, proposals and business-development activities.
- Track marketing-generated leads and coordinate with Sales for follow-up.
- Analyze lead sources and campaign performance to improve lead quality.

1. Project & Site Branding

- Develop standardized branding guidelines for projects and manufacturing facilities.
- Manage project signboards, corporate signage, banners and other visibility materials.
- Ensure consistent Steelbuild branding across offices, plants and project locations.
- Coordinate documentation, photography and videography of completed and ongoing projects.
- Identify projects suitable for case studies, campaigns and corporate communication.

1. Events & Exhibitions

- Plan participation in relevant industrial exhibitions, conferences and trade shows.
- Manage stall concepts, branding, collateral, presentations and promotional materials.
- Coordinate pre-event and post-event marketing campaigns.
- Support Sales teams in capturing and following up event-generated enquiries.
- Identify relevant sponsorship and industry networking opportunities.
- Evaluate event performance based on visibility, engagement and lead generation.

1. PR & Corporate Reputation

- Support PR and corporate reputation initiatives.
- Develop press releases and corporate announcements for projects, milestones and company developments.
- Identify opportunities for leadership and technical teams to contribute to industry publications and forums.
- Maintain consistent external communication and professional brand representation.
- Monitor industry and competitor communication for emerging opportunities.

1. Marketing Analytics & Performance

- Establish measurable KPIs for branding and marketing activities.
- Track website traffic, SEO performance, social engagement, campaign leads and qualified enquiries.
- Prepare monthly and quarterly marketing performance reports.
- Analyze campaign effectiveness, conversions and marketing ROI.
- Identify high-performing channels and optimize campaigns based on data.
- Recommend marketing budget allocation based on performance.

1. Budget & Vendor Management

- Prepare and manage marketing budgets.
- Coordinate with agencies, designers, photographers, videographers, printers and digital partners.
- Negotiate vendor commercials while maintaining quality standards.
- Monitor campaign timelines, deliverables and expenditure.
- Ensure activities are completed within approved budgets and timelines.

1. Cross-Functional Collaboration





- Collaborate with Sales, Engineering, Design, Manufacturing, Projects, Quality, HR and senior management.
- Gather accurate technical and project information for marketing communication.
- Support Sales with effective customer-facing materials.
- Coordinate with HR on employer branding and corporate communication when required.
- Maintain effective coordination between internal teams and external partners.

Key Performance Indicators (KPIs)
- Growth in qualified marketing-generated enquiries.
- Improvement in brand visibility within target industrial sectors.
- Website traffic, SEO visibility and conversion performance.
- Digital campaign effectiveness and cost efficiency.
- Social media reach, engagement and audience quality.
- Quality and frequency of project case studies and marketing assets.
- Effectiveness of sales-enablement campaigns and collateral.
- Event and exhibition lead generation.
- Brand consistency across digital and offline channels.
- Marketing campaign execution and budget utilization.
- Measurable marketing ROI.

Preferred Skills
- Brand Management & Brand Strategy
- Industrial & B2B Marketing
- Corporate Branding & Communication
- Digital Marketing
- Content Strategy & Corporate Storytelling
- SEO & Google Ads
- LinkedIn & Social Media Marketing
- Lead Generation
- Website Marketing & Optimization
- Marketing Analytics
- GA4 & Google Search Console
- Campaign Management
- Market Research & Competitor Analysis
- Sales Enablement
- Corporate Presentations
- Case Study Development
- Event & Exhibition Management
- PR & Media Communication
- Budget & Vendor Management
- Stakeholder Management
- Cross-Functional Collaboration
- Project Management

Qualification & Experience
- Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication, Branding, Communications or related discipline.
- MBA/PGDM in Marketing will be preferred.
- 6–10 years of relevant experience in brand management, industrial marketing, B2B marketing or corporate marketing.
- Experience in PEB, structural steel, construction, engineering, manufacturing, infrastructure, building materials or related B2B industries will be preferred.
- Robust understanding of industrial marketing and B2B customer journeys.
- Experience managing integrated online and offline marketing initiatives.
- Strong written, verbal, presentation and stakeholder-management skills.
- Ability to understand technical information and translate it into effective business communication.
- Strong analytical, planning and project-management capabilities.

Ideal Candidate The ideal candidate combines strategic brand thinking with hands-on marketing execution and can manage corporate branding, industrial marketing, digital campaigns, technical content, project storytelling, events and sales enablement. The candidate should understand that industrial marketing is about building credibility, communicating engineering capabilities, supporting business development and strengthening long-term customer relationships.

Why Join Steelbuild?

At Steelbuild Infra Projects Limited , you will have the opportunity to strengthen the market presence of a growing industrial engineering brand in the Pre-Engineered Buildings and structural steel sector.

You will collaborate with engineering, manufacturing, project execution, sales and leadership teams while gaining exposure to the complete lifecycle of industrial projects.

- Build the Brand. Strengthen the Market. Shape Industrial Growth.

📌 Brand Manager (New Delhi)
🏢 Steelbuild Infra Projects
📍 New Delhi