Content Manager (Communication & Community)

Only Earth is looking for a Content Manager to lead content strategy, planning, and community engagement across digital platforms.

This role will translate Only Earths purpose, brand philosophy, product stories, and founder voice into meaningful, culturally relevant content. The Content Manager will drive consistent storytelling that blends food, sustainability, lifestyle, and brand purpose building deeper consumer connection and organic brand growth.

The role focuses on shaping conversations, nurturing community, and ensuring content consistently reflects Only Earth’s mission and identity.

Key Responsibilities

Content Strategy

- Develop and evolve Only Earth’s content strategy aligned with brand purpose,

business goals, and product roadmap.
- Maintain a consistent brand voice across food, lifestyle, sustainability, and founder- led communication.
- Translate brand positioning into clear storytelling themes and communication pillars.
- Identify audience segments and craft narratives that resonate emotionally and culturally.
- Stay updated on digital culture, consumer behaviour, and emerging content formats.

Content Planning & Execution

- Own and manage monthly editorial and content calendars across platforms.
- Plan content spanning: Product & food storytelling, Purpose-driven brand narratives, Founder-led content and thought leadership, Educational and lifestyle communication, etc
- Write and refine captions, scripts, blogs, emailers, and storytelling assets.
- Collaborate with internal designer and partners to execute content aligned with brand guidelines.
- Ensure consistent publishing cadence and messaging clarity.

Community Building & Engagement

- Build and nurture an engaged brand community through active communication.
- Manage daily engagement across comments, DMs, emails, Whatsapp and conversations.




- Encourage dialogue through interactive formats and storytelling.
- Monitor audience sentiment and cultural conversations relevant to the brand.
- Strengthen trust, loyalty, and repeat engagement with consumers.

Content Performance & Optimization

- Track and analyze content performance metrics including engagement, reach, saves, shares, and audience growth.
- Identify high-performing formats and refine content direction accordingly.
- Conduct regular content reviews and competitor benchmarking.
- Provide insights and recommendations to improve storytelling effectiveness and organic discovery.

Cross-Functional Collaboration

- Work closely with:
- Head of Marketing
- Design & Production team
- Freelancer Partners & Creators
- Ecommerce Growth team
- Ensure consistency of messaging across social media, ecommerce platforms, website, and campaigns.
- Support product launches and brand initiatives through coordinated storytelling.

Key Skills & Qualifications

- 5-6 years’ experience in content marketing, brand communication, or social media roles.
- Strong writing and storytelling ability with a clear understanding of brand voice.
- Understanding of purpose-led and founder-driven storytelling.
- Solid sense of digital culture and social media behaviour.
- Experience managing content calendars and multiple projects simultaneously.
- Ability to analyze engagement data and optimize content direction.
- Interest in sustainability, wellness, food culture, or conscious consumer brands preferred.

KPIs

- Growth in organic engagement and community interaction.
- 1M+ monthly organic engagement with 10% MoM growth
- Increase in organic discovery: brand search volume, website traffic, and social reach.
- Overall Creativity and aesthetic output to be streamlined
- Strong consistency in brand voice and storytelling.
- Increased audience participation (comments, saves, shares, DMs).
- Successful execution of content-led campaigns and launches Role & responsibilities

Preferred candidate profile

📌 Brand Communication Manager (Chennai)
🏢 Naturise Consumer Products
📍 Chennai