About Opptra:

At Opptra we are building a global franchise business and enabling international brands to expand into the Asian market across online and offline platforms.

Backed and founded by Binny Bansal (cofounder and CEO at Flipkart). Opptra ( www.opptra.com ) unlocks Asian expansion for consumer brands, with a focus on ecommerce and digital capabilities. We are building a portfolio of category-aligned franchising businesses and powering these ventures with a consolidated supply chain and centrally developed technology.

Opptra is building a portfolio of franchising businesses, each with deep category expertise in local markets, and enabling them with centrally developed technologies and shared global supply chain infrastructure.

Role Overview: As the Brand Manager you will play a pivotal role in building and scaling a curated portfolio of top-tier brands across India. You will be responsible for full P&L; ownership, go-to-market strategy, lifecycle brand growth, and cross-functional coordination to ensure each brand’s success in our ecosystem.

Key Responsibilities

- Brand Ownership & Category Building
- Lead the exclusive launch and scale of 5–10 brands across India
- Act as the strategic owner of the category—shaping product strategy, growth roadmap, and commercial outcomes.
- Assortment Expansion & Lifecycle Management
- Expand SKU assortment based on consumer insights, performance data, and competitive intelligence.




- Identify and phase out underperforming SKUs; drive pricing, packaging, and positioning refinements.
- Growth Execution & Channel Strategy
- Collaborate with cross-functional teams (marketing, sales, analytics, logistics) to unlock high-impact growth levers.
- Build a robust eCommerce presence across platforms; explore offline retail opportunities where relevant.
- Brand Collaboration & Performance Optimisation
- Partner with global brand principals to localize offerings and ensure operational readiness (compliance, certifications, packaging).
- Leverage marketplace tools and insights to drive visibility, conversion, and repeat engagement.

- Financial Ownership
- Deliver category growth while managing profitability—track and optimize gross margins, GMV contribution , and operational efficiency.

Key Requirements:

- 8+ years of total work experience, with 5+ years in eCommerce.
- Strong understanding of consumer behavior, including seasonality, pricing dynamics , and safety/compliance regulations .
- Proven experience in marketplace management : strategy, seller operations, pricing, promotions, and merchandising.
- Hands-on experience with assortment expansion , lifecycle SKU management , and driving GMV through optimization levers.
- Solid cross-functional execution mindset: ability to work seamlessly with brand, operations, content, analytics, and tech teams.
- Analytical rigor, business ownership, and bias for action.

📌 Brand Manager (Bangalore Rural)
🏢 Opptra
📍 Bangalore Rural