Designation: Deputy Manager

Location: India Goa Goa - Vasco

Organization: Financial Services

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Job Purpose

To plan and implement achievement of Sales targets for the Banking Channel in Kolkata through engagement and enhancement of Banking Channel relationships and in turn increase market share, profitability and visibility of the organisation as a whole.

Job Context & Major Challenges

Job Context & Challenges:Birla Sunlife Asset Management Company has plans to be a leading player in the mutual fund and deepen its presence in the market with doubling its branches in the coming couple of years.The regional head has to drive that all clusters and branches and branches under him facilitate such expansion and generation of sales to the tune of 60000 crores of AUM by the end of financial year 2008 and another 20000 added to the kitty in the next financial year. Key challenges –

Obtain market share and retain talent specially in the wake of sudden entry of multiple players in the market to tap the huge potential of penetration.

Awareness of mutual fund in tier 2 cities is low. Multiple complex products offered by various players create cognitive dissonance in the minds of consumers. Educating such market segment in this backdrop is a quite a daunting task.





- Even the IFA agents in such cities are largely unaware of nitty gritty of the mutual funds. Educating them, getting them AMFI certified is arduous an exercise

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters)

KRA1

Increasing market share

1. Maximising business in allotted territory through distribution channel (IFAs , Banks and NDs)

KRA2 Client Relationship (applicable at very small branches and institutional clients)
1. Developing and maintaining relationship with retail clients, providing information and ensuring high volume of business from clients in assigned territory

KRA3

Distributor participation

1.Developing current distributor relationships at branch and ensuring existing distributor participation
- Maintaining existing distributor relationships by providing timely and relevant info on schemes and the industry etc.

KRA4

Compliance

1. Ensuring that all regulations and statutory compliances (Shops & Establishment Act, Attendance Report and other Compliance related reports) are complied with.
2. Adhering to SOP’s and facilitating internal audit

📌 Branch Head - Vasco (Goa)
🏢 Aditya Birla Group
📍 Goa