Sales Manager – Honda 2-Wheeler Dealership

Company: Honda 2-Wheeler Dealership

Location: Vapi, Gujarat

Job Type: Full-time

Department: Sales

About the Role

We are looking for an experienced and target-oriented Sales Manager to lead the Sales Department of our Honda 2-wheeler dealership in Vapi.

The Sales Manager will be responsible for achieving monthly vehicle sales targets, managing the sales team, generating recent business, improving lead conversion, monitoring showroom and field activities, and ensuring an excellent customer experience.

The ideal candidate should have experience in automobile/two-wheeler sales, strong team-management skills and a proven ability to achieve sales targets.

Key ResponsibilitiesSales & Target Achievement

- Achieve monthly and quarterly two-wheeler sales targets.
- Prepare daily, weekly and monthly sales plans.
- Monitor model-wise and salesperson-wise performance.
- Track enquiries, bookings, deliveries and cancellations.
- Improve enquiry-to-booking and booking-to-delivery conversion.
- Identify opportunities to increase sales of Honda two-wheelers.

Team Management
- Manage and motivate the Sales Executive team.
- Allocate daily targets and leads to sales executives.
- Monitor salesperson-wise performance and productivity.
- Conduct regular sales meetings and performance reviews.
- Train sales executives on product knowledge, customer handling and sales techniques.
- Ensure proper follow-up of every enquiry and lead.
- Monitor field visits and local marketing activities.

Lead Management
- Ensure all showroom, website, phone, digital and walk-in enquiries are properly recorded.
- Ensure timely follow-up of leads.
- Monitor pending and lost leads and identify reasons for non-conversion.
- Develop strategies to improve lead conversion.




- Maintain proper customer database and follow-up records.

Showroom & Field Sales
- Ensure proper showroom discipline and customer handling.
- Monitor test rides and follow-ups.
- Develop local sales opportunities through corporate visits, societies, institutions and other potential customer groups.
- Plan and execute local promotional activities.
- Develop referral and repeat-customer business.

Finance & Insurance Coordination
- Coordinate with Finance/Loan executives to facilitate smooth customer financing.
- Coordinate with insurance and other dealership departments.
- Ensure customers receive clear information regarding on-road price, finance, insurance and applicable charges.
- Work closely with the dealership team to ensure smooth delivery.

Customer Experience
- Ensure professional handling of customers throughout the sales process.
- Resolve customer issues related to the sales process.
- Follow up with customers after delivery and encourage referrals.
- Maintain high standards of customer satisfaction.

Reporting & MIS
- Prepare daily sales reports.
- Monitor salesperson-wise enquiry, booking and delivery performance.
- Track model-wise sales.
- Track finance penetration and other relevant sales KPIs.
- Report sales performance, challenges and action plans to management.
- Analyse competitors, local market activity and pricing/promotional offers.

Key Performance Indicators (KPIs) The Sales Manager will be responsible for:
- Monthly vehicle sales target




- Enquiry-to-booking conversion
- Booking-to-delivery conversion
- Salesperson productivity
- Lead follow-up performance
- Test ride conversion
- Finance penetration
- Cancellation control
- Customer satisfaction
- New customer acquisition
- Repeat/referral business

Required Experience
- 3–7 years of experience in automobile/two-wheeler sales, preferably with a dealership.
- Previous experience managing a sales team is preferred.
- Strong knowledge of showroom and field sales processes.
- Experience in achieving monthly sales targets.
- Good understanding of vehicle finance and insurance processes.
- Strong communication, negotiation and customer-handling skills.
- Good knowledge of MS Excel and sales reporting.
- Must be comfortable working with daily/monthly targets.
- Valid two-wheeler/four-wheeler driving licence preferred.

Preferred Candidate Candidates with experience in Honda, Hero, TVS, Bajaj, Suzuki, Yamaha, Royal Enfield or other automobile/two-wheeler dealerships will be preferred.

Candidates who have previously worked as Sales Manager, Sales Team Leader, Showroom Manager, Senior Sales Executive or Team Leader in an automobile dealership may apply.

What We Offer

- Competitive salary based on experience
- Performance-based incentives
- Career growth opportunity
- Supportive working environment
- Opportunity to lead and grow the dealership sales team

Important This is a target-oriented and hands-on sales management position. The selected candidate will be expected to actively manage the sales team, monitor leads and conversions, review daily performance and take responsibility for achieving the dealership's monthly sales targets.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

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