Industry: Fitness

nLocation: Kemps corner, Grant Road.

n

nDesignation: Automation Analyst (Full Time)

nWORK IN OFFICE ( 5 DAYS)

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nPlease note: candidates looking for remote or hybrid please do not apply

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nExperience: ● 1-5 years of experience in product, CRM, growth, or systems roles

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nQualification: Tech Qualification (B Tech, BE- understands coding is must) This is a must have

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nWorking time 9.30am to 6.30am

n

nCtc : UPTO 12 LPA only (hike depends on market % , skillsets, years of experience)

n

n

n

nWe are a globally recognized, premium fitness brand delivering a distinctive, results-driven

nbarre workout experience. With a strong presence across key international markets and a growing

nfootprint in India, We represents luxury, precision, and an uncompromising commitment to client excellence.

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nAs we scale, we are building a next-generation unified tech ecosystem that powers the entire client

njourney — from lead acquisition to retention — through a seamless integration of CRM, operations, communication, and AI.

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nThe Product & Systems Manager – CRM & Automation will be responsible for designing,

nimplementing, and continuously optimising this unified customer and operations engine. This is a

nhigh-impact role that sits at the intersection of technology, operations, sales, and client experience,

nensuring that all systems work seamlessly in real time.

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nReporting To: Head of Sales & Client Servicing

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nThis role owns the end-to-end system architecture and execution of Physique 57’s unified engine,

nincluding CRM, communication systems, automation workflows, analytics, and deep integration

nwith Momence.

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nThe role will ensure:

n● A single source of truth for all client data

n● Seamless real-time system integration

n● Automated workflows across the client lifecycle

n● Data-driven insights across sales, operations, and retention

n

nRESPONSIBILITIES:

n1) CRM & Client Intelligence Ownership

na) Build and manage a centralized CRM system with complete 360° client profiles (attendance, purchases, engagement,



communication history)

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nb) Design and implement lifecycle tagging (new → active → at-risk → churned)

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nc) Own the lead-to-member conversion pipeline and ensure effective tracking

n0and follow-ups

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nd) Enable full visibility of the client journey across all touchpoints

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n2) Communication & Automation Systems

na) Set up and manage the unified communication ecosystem (WhatsApp,

nInstagram, email, web chat) via Intercom. Build and optimize automated

nworkflows for:

ni) Lead nurturing

nii) Trial follow-ups

niii) Retention and win-back campaigns

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nb) Milestones, birthdays, and engagement triggers

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nc) Ensure all communication is behaviour-triggered and data-driven

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nd) Oversee AI agent performance, lead qualification, and handoff to sales

nteams

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n3) Feedback, NPS & Helpdesk Systems

na) Implement and manage post-class feedback and NPS systems.

nb) Ensure feedback is linked directly to client profiles for actionable insights.

nc) Build and manage the helpdesk/ticketing system with SLA tracking and

nescalation workflows.

nd) Enable real-time alerts for negative feedback and critical issues.

ne) Track resolution metrics and continuously improve service response quality

n

n4) Momence Integration Ownership

na) Own the deep API integration between Momence and internal systems.

nb) Ensure real-time, bi-directional sync of:

ni) Bookings

nii) Attendance

niii) Purchases

niv) Client data

nc) Design and implement event-based triggers from Momence data:

ni) Missed class → follow-up workflows

nii) Inactivity → churn prevention journeys

niii) Purchases → onboarding and upsell journeys

nd)



Eliminate manual data handling and ensure full system automations.

ne) Maintain data consistency across CRM, communication tools, and reporting

nsystems

n

n5) Analytics, Reporting & Insights

na) Build and manage dashboards for:

ni) Retention and churn

nii) Revenue (per client, class, instructor)

niii) Marketing attribution

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nb) Implement automated daily and monthly reporting with AI-driven insights.

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nc) Ensure a unified reporting layer across sales, operations, and finance.

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nd) Identify trends, gaps, and opportunities to improve performance

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n6) AI & Personalisation Systems

na) Implement AI-driven features including:

ni) Class 0recommendations

nii) Churn prediction models

niii) Dynamic pricing strategies

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nb) Enable personalised communication and content based on client behaviour.

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nc) Continuously improve AI models based on data and outcomes

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n7) Cross-Functional Collaboration

na) Work closely with Sales, Operations, and CST teams to ensure system

nadoption and effectiveness.

nb) Act as the bridge between business teams and technology systems.

nc) Drive training, SOPs, and best practices for system usage.

nd) Continuously gather feedback and improve system workflows

n

nREQUIREMENTS:

n● Strong understanding of CRM systems, automation tools, and integrations

n● Experience working with APIs, system integrations, or no-code/low-code platforms

n● Data-driven mindset with strong analytical and problem-solving skills

n● Experience with tools like Intercom, HubSpot, Zapier, or similar platforms is a plus

n● Strong understanding of customer lifecycle, retention, and engagement strategies

n● Ability to manage multiple systems and workflows simultaneously

n● High ownership, execution focus, and attention to detail

n● Strong communication and cross-functional collaboration skills

n● Preference will be given to candidates with some level of coding experience or full‑stack

ndevelopment skills (e.g., familiarity with JavaScript, Python, SQL, or up-to-date web

nframeworks).

📌 Automation Specialist (Mumbai)
🏢 Talent Corner HR Services
📍 Mumbai