INSTITUTE OF ADVANCE EDUCATION & RESEARCH (IAER)

Position : Assistant Professor – Business Management (Marketing)

Department: Department of Business Management

Location: Kolkata / New Town, West Bengal

Employment Type: Full-Time

Salary: Up to ₹30,000 per month

Experience: 2–5 years

Reporting To: Principal

About IAER The Institute of Advance Education & Research (IAER) is a higher education institution focused on industry-oriented, contemporary and application-based education. IAER offers undergraduate programmes designed to develop students' academic knowledge, professional competencies and employability.IAER is approved by AICTE & Affiliated by MAKAUT.

Job Purpose The Assistant Professor – Business Management (Marketing) will be responsible for delivering high-quality teaching in Marketing and Business Management, mentoring students, contributing to academic development and supporting departmental activities.

The position requires an academically strong and student-focused faculty member who can connect marketing theory with contemporary business practices, digital platforms and real-world case studies.

Key Responsibilities

1. Teaching & Learning

- Deliver engaging lectures for undergraduate Business Management programmes.
- Teach subjects related to:
- Principles of Marketing
- Marketing Management
- Consumer Behaviour
- Digital Marketing
- Sales & Distribution Management
- Brand Management
- Retail Marketing
- Market Research
- Integrated Marketing Communication
- Prepare lesson plans, course materials, presentations, assignments and assessments.
- Incorporate case studies, industry examples, simulations and practical activities into classroom teaching.
- Maintain academic records and complete syllabus delivery within prescribed timelines.

2. Student Mentoring

- Mentor and guide students on academic and career-related matters.
- Monitor student attendance, academic progress and participation.
- Provide additional academic support to students where required.
- Encourage students to participate in competitions, projects, seminars and industry activities.

3. Assessment & Academic Administration

- Prepare question papers,



assignments, quizzes, internal assessments and examination materials.
- Evaluate answer scripts, projects and other academic submissions.
- Maintain accurate academic and assessment records.
- Participate in departmental meetings and academic planning.

4. Industry & Practical Learning

- Bring current marketing practices and industry trends into classroom discussions.
- Facilitate practical projects involving:
- Digital marketing
- Social media marketing
- Market research
- Consumer analysis
- Branding
- Business development
- Support industry visits, guest lectures, workshops and corporate interactions.

5. Research & Academic Development

- Participate in research and publication activities.
- Contribute to conferences, seminars, FDPs and workshops.
- Develop teaching cases, research papers and academic content.
- Keep updated with emerging areas such as AI in Marketing, Marketing Analytics, Performance Marketing, Influencer Marketing, MarTech and Consumer Data Analytics.

6. Institutional Responsibilities

- Support admission, orientation and student engagement activities when required.
- Participate in institutional committees and academic events.
- Contribute to curriculum enhancement and departmental initiatives.
- Undertake other academic responsibilities assigned by the Academic Head / HOD.

Educational Qualification

Essential:

- Master's Degree in Management / Business Administration / Marketing / related discipline with minimum 55% marks or equivalent, subject to applicable regulatory requirements.
- Candidates with a specialization in Marketing will be preferred.

Desirable:

- Relevant professional certifications in Digital Marketing, Marketing Analytics, Google Ads, Meta Ads, SEO or related areas.

Desired Skills & Competencies





- Strong knowledge of Marketing and Business Management.
- Excellent classroom communication and presentation skills.
- Ability to engage undergraduate students effectively.
- Solid command of English.
- Good academic writing and research skills.
- Ability to use PowerPoint, Excel, LMS/ERP and digital teaching tools.
- Practical understanding of digital marketing and contemporary marketing platforms.
- Ability to use real-world business cases and industry examples in teaching.
- Strong mentoring and interpersonal skills.
- Willingness to take ownership of academic and institutional responsibilities.

Preferred Candidate Profile Candidates who combine academic knowledge with practical marketing exposure will be preferred.

Particularly desirable backgrounds include experience or knowledge in:

Digital Marketing | Marketing Analytics | Brand Management | Consumer Behaviour | Social Media Marketing | Performance Marketing | Market Research | Sales & Business Development | Retail Marketing | AI in Marketing

Candidates from industry with relevant academic qualifications and a demonstrated interest in teaching may also be considered, subject to applicable academic/regulatory requirements.

Key Performance Indicators The faculty member will be evaluated on:

- Quality and consistency of classroom delivery
- Timely completion of assigned courses
- Student engagement and mentoring
- Academic documentation and assessment quality
- Student feedback
- Participation in research and academic development
- Industry-oriented activities and practical learning
- Contribution to departmental and institutional initiatives

Compensation Salary: Up to ₹30,000 per month

Final compensation will be determined based on qualification, experience, subject expertise and overall suitability.

How to Apply

Interested candidates may submit their updated CV along with relevant academic and professional details to the [email protected]

Institute of Advance Education & Research (IAER)

New Town, Kolkata, West Bengal

Pay: Up to ₹360,000.00 per year

Work Location: In person

📌 Assistant Professor (Marketing) (Kolkata)
🏢 Institute Of Advance Education u0026 Research
📍 Kolkata