Role & responsibilities

Strategic

- Execute the 3 year rolling Sales Plan and Business Targets based on Product Segment and Geographical segment.

- Assist the Territory Sales Manager in Channel Partner Development and Retention for Dealer and Distribution

- Signage / Display / Branding of Lafit at Retail Outlets - Dynamic

Market Development

- Identify and target current business opportunities within the state.

- Expand the customer base by developing relationships with key industry players

- Ensure effective coverage and penetration of the market by the sales team.

Operational

- Manage the sales operations within the allocated markets / Area, including pricing, contract negotiations, and order processing.

- Ensure accurate and timely reporting of sales activities, results, and forecasts.

- Coordinate with other departments, such as marketing, supply chain, and finance, to ensure seamless operations.

- Ensure Monitoring of Sales Targets and proactive steps to ensure achievement of the same.

- Proactive identification of slow and Non Moving inventory and timely liquidation to ensure minimum working capital blockage





- Ensure Timely and accurate responding to leads / enquiries (from all sources) by the entire Sales Team

- Control and manage selling and distribution overheads

- Liaise with Marketing Team for effective value creation from Marketing spends

- Ensure average collection cycle of 30-45 days from Sales date

- Adhere to the Customer Credit evaluation process.

- Deliver regular Sales Training and Product Training (Own Staff)

- Deliver regular Product Awareness and Training ( Channel Partner)

Customer Relationship Management

- Build and maintain strong relationships with key customers, ensuring high levels of customer satisfaction.

- Resolve customer issues and concerns in a timely and effective manner.

Industry Expertise:

- Stay abreast of the latest industry trends and technological advancements in lighting.

- Collaborate with the product development team to ensure our lighting solutions meet market demands and client expectations.

📌 Area Sales Manager (Ernakulam)
🏢 Lafit Lighting Solutions
📍 Ernakulam