WE’RE HIRING | APP MARKETING MANAGER

CP Advisor Digital is launching its new B2C Personal Loan App for Android & iOS , and we’re looking for an App Marketing Manager to take end-to-end ownership of growth.

This is a startup ownership role — you will be responsible for building, launching, optimizing and scaling the app’s customer acquisition engine.

KEY RESPONSIBILITIES

• Own the B2C App Marketing & Growth Strategy

• Build and execute the Go-To-Market (GTM) strategy

• Drive the complete funnel: Install → Registration → Credit Check → Loan Application → Disbursement

• Manage Meta Ads, Google Ads, App Campaigns & other acquisition channels

• Own key metrics including CAC, CPL, CPA, ROAS & Conversion Rate

• Plan and execute Android & iOS user acquisition campaigns

• Manage ASO and Play Store / App Store growth initiatives

• Analyze user behavior and improve funnel conversion

• Run A/B tests across creatives, audiences and campaigns

• Build remarketing, retention & engagement strategies

• Track performance through GA4, GTM & attribution tools

• Work closely with Product, Tech, Creative & Operations teams





• Identify new growth channels and scale successful experiments

• Build processes and reporting systems as the B2C business grows

WHAT WE’RE LOOKING FOR

• 2+ years of experience in App Marketing / Performance Marketing / Growth Marketing

• Hands-on experience with Android & iOS app marketing

• Strong knowledge of Meta Ads & Google Ads

• Experience with app acquisition and performance campaigns

• Good understanding of GA4, GTM & attribution

• Solid analytical and data-driven approach

• Ability to independently plan → execute → analyze → optimize

• Comfortable taking full ownership of growth targets

• Fintech / Lending / BFSI experience is an added advantage

WHY THIS ROLE?

You won't just be managing campaigns.

You will have the opportunity to build the B2C app growth engine from Day 1 , work closely with leadership, experiment with new growth channels and directly contribute to scaling the business.

Location: Vadodara, Gujarat

Experience: 2+ Years

Platforms: Android & iOS

Apply: [email protected]

Contact: +91 79845 94123

Website: CP Advisor Digital

📌 App Marketing Manager (Vadodara)
🏢 CP Advisor
📍 Vadodara