Department: Social Marketing

Location: Cocoma Digital HQ – Andheri West, Mumbai

Employment Type: Full-Time | On-site

Experience Required: 3–6 Years

Reporting To: Business Head / Director

ABOUT COCOMA DIGITAL & STUDIOS

Cocoma Digital & Studios is a growing creative and marketing company managing multiple brands and businesses. Our Digital division focuses on YouTube growth, social media, content, creator collaborations, and digital brand building, while our Studios division provides end-to-end post-production for films, TV, OTT, web series, and social content. We create content that informs, entertains, engages, and builds communities, while driving measurable digital growth.

ROLE OVERVIEW

We are looking for an Account Manager – YouTube & Social Media to manage client accounts, drive content execution, and grow digital properties. The role involves client servicing, content planning, publishing, analytics, campaign coordination, and team management, while coordinating with internal creative and production teams. The ideal candidate should understand YouTube, social media, content trends, and audience behaviour, with strong execution and stakeholder management skills.

KEY RESPONSIBILITIES

YouTube Account Management

- Take end-to-end ownership of assigned YouTube channels and client accounts.
- Manage day-to-day YouTube operations, content calendars, publishing, and optimisation.
- Coordinate long-form videos, Shorts, interviews, episodes, promotional content, and other YouTube formats.
- Manage titles, descriptions, tags, playlists, chapters, end screens, cards, thumbnails, and other relevant metadata.
- Monitor channel performance, including Views, Watch Time, Audience Retention, CTR, Subscriber Growth, and overall channel health.
- Identify content, packaging, and optimisation opportunities to improve channel performance.
- Coordinate closely with YouTube, Content, Editing, Graphics, Motion, and Thumbnail teams.
- Ensure all YouTube deliverables are planned, approved, and published on time.
- Provide clients with regular updates on channel performance, content pipeline, and upcoming activities.

Social Media Management
- Manage day-to-day social media requirements for assigned client accounts.
- Coordinate content calendars and publishing schedules across relevant platforms.
- Work with creative and content teams on posts, Reels, Stories, campaigns, and other social formats.
- Ensure content is aligned with the client's brand, communication objectives, and platform requirements.
- Track social media performance and identify opportunities for growth and engagement.
- Stay updated with social media trends, formats, platform changes, and audience behaviour.
- Identify opportunities to repurpose YouTube content into Shorts, Reels, and other social formats.

Client & Account Management
- Act as the primary point of contact between clients and Cocoma's internal teams.
- Understand client objectives, requirements, priorities, and expectations.
- Convert client requirements into clear briefs, timelines, and actionable deliverables.
- Manage client feedback, approvals, revisions, publishing schedules, and deliverables.
- Maintain regular and professional communication with clients.
- Provide timely updates on ongoing work, pending requirements, performance, and upcoming deliverables.
- Identify potential delays, challenges, or execution gaps and proactively drive resolution.
- Build solid and professional client relationships while ensuring agreed deliverables and expectations are met.





Content Planning & Campaign Coordination
- Coordinate content requirements across YouTube and Social Media.
- Work closely with Content, Creative, Video, Design, Motion, Production, and Marketing teams.
- Plan content around launches, festivals, cultural moments, topical occasions, entertainment properties, and client priorities.
- Coordinate long-form content, Shorts, Reels, promotional content, interviews, episodic content, and other social-first formats.
- Ensure content calendars are maintained and execution stays on track.
- Participate in content discussions and provide inputs based on audience behaviour, trends, and platform performance.
- Ensure consistency in brand identity, storytelling, content quality, and communication across client properties.

Analytics & Growth
- Track and analyse YouTube and Social Media performance using platform analytics.
- Prepare and present weekly and monthly performance reports.
- Monitor key metrics including Views, Watch Time, Audience Retention, Engagement, Reach, CTR, and Subscriber Growth.
- Identify trends, performance patterns, and content gaps.
- Translate performance data into actionable recommendations.
- Identify underperforming content and recommend optimisation opportunities.
- Work with internal teams to continuously improve content performance and audience growth.

Team & Delivery Management
- Coordinate with internal YouTube, content, creative, design, editing, production, and marketing teams to deliver client requirements.
- Communicate priorities, briefs, timelines, and expectations clearly.
- Track deliverables from brief to final delivery.
- Follow up on pending tasks, feedback, approvals, and revisions.
- Review deliverables where required before sharing them with the client.
- Manage competing priorities and ensure critical client requirements are addressed on time.
- Identify delivery bottlenecks and proactively drive resolution.
- Escalate critical delivery risks and operational challenges to senior management where required.

Research, AI & Innovation
- Stay updated with YouTube algorithm changes, Social Media trends, platform features, content formats, and best practices.
- Research audience interests, competitor activity, content trends, and opportunities relevant to client accounts.
- Leverage AI tools for content research, ideation, reporting, optimisation, communication, and workflow management.
- Explore new AI tools, automation workflows, and platform features that can improve content performance and operational efficiency.
- Encourage adoption of relevant technology and improved workflows within the team.

REQUIRED SKILLS & QUALIFICATIONS

- Bachelor's degree in Mass Media, Marketing, Communications, Journalism, Social Media, or a related field.
- 3–6 years of experience in Account Management, Client Servicing, YouTube, Social Media, Content Management, or a related field.
- Experience working in a Social Media Agency, Digital Agency, Media, Entertainment, or Content-driven environment.
- Strong understanding of YouTube and Social Media platforms.
- Strong knowledge of YouTube Studio and YouTube Analytics.
- Good understanding of YouTube SEO,



metadata optimisation, publishing workflows, and audience engagement.
- Experience managing content calendars and publishing workflows.
- Strong client communication and relationship-management skills.
- Ability to understand client requirements and translate them into clear internal briefs.
- Strong organisational, communication, coordination, and problem-solving skills.
- Excellent attention to detail.
- Ability to manage multiple clients, projects, stakeholders, and deadlines.
- Working knowledge of AI-powered productivity and content tools such as ChatGPT, Gemini, Claude, Perplexity, or similar platforms.

PREFERRED EXPERIENCE

- Prior experience in a Social Media/Digital Media Agency , preferably managing YouTube and social media accounts.
- Experience handling long-form and short-form video content , especially entertainment, OTT, TV, documentary, or episodic content.
- Strong client management and communication skills with the ability to manage multiple accounts.
- Understanding of social storytelling, audience behaviour, content packaging, and platform trends .
- Experience collaborating with creative/production teams and using AI tools for research, reporting, and workflow efficiency.

LANGUAGE & COMMUNICATION PROFICIENCY English: Professional proficiency – Mandatory

Hindi: Professional proficiency preferred

Additional regional language: Preferred, depending on client requirements

TOOLS & TECHNICAL PROFICIENCY

Content & Publishing

- YouTube Studio
- Meta Business Suite
- Google Workspace

Analytics
- YouTube Analytics
- Google Analytics
- Native Social Media Analytics

Project & Workflow Management
- ClickUp / Asana / Airtable or similar tools

AI & Productivity
- ChatGPT
- Google Gemini
- Claude
- Perplexity
- AI-powered research, content, reporting, and productivity tools

SUCCESS METRICS (KPIs)

- Client satisfaction and relationship management
- Timely delivery of client requirements
- YouTube channel growth
- Subscriber growth
- Watch Time & Audience Retention
- CTR improvement
- Social Media performance
- Content performance
- Publishing accuracy
- Content calendar adherence
- Campaign and deliverable completion
- Quality and timeliness of client communication
- Internal team coordination and delivery
- Actionable performance insights and optimisation
- Account-level issue resolution and execution efficiency

IDEAL CANDIDATE PROFILE
- Takes end-to-end ownership of client accounts and YouTube & Social Media properties.
- Strong understanding of YouTube, social media, content, audience behaviour, and growth .
- Excellent client servicing, communication, coordination, and follow-up skills.
- Can manage multiple projects, teams, and deadlines while proactively solving challenges.
- Uses data, analytics, AI tools, and emerging technologies to improve performance and workflows.

A DAY AT COCOMA DIGITAL – ACCOUNT MANAGER Your day begins by reviewing client requirements, content calendars, performance, pending approvals, and delivery pipelines. You’ll coordinate with clients and internal teams across YouTube, content, creative, editing, design, production, and marketing to ensure timely execution and delivery.

You’ll handle client calls, content planning, creative reviews, performance analysis, troubleshooting, and optimisation opportunities. As an Account Manager, you’ll own the client relationship, drive execution, resolve roadblocks, and remain accountable for the overall delivery and performance of the account.

📌 ACCOUNT MANAGER – YOUTUBE & SOCIAL MEDIA (Mumbai)
🏢 Cocoma Digital
📍 Mumbai