Residential Solar | Channel Sales | Dealer & Distributor Network
Location: Noida, Uttar Pradesh
Experience: 7–12 years
Function: Channel Sales | Channel Partnerships | Distribution
Industry: Solar | Renewable Energy | Electrical | Inverter & Battery | Power Backup | Consumer Energy
BUILD REVO'S RESIDENTIAL SOLAR CHANNEL — AND DRIVE SALES
REVO, a residential energy business of PrimeTower Infrastructure , is building a high-performance B2B channel network for residential rooftop solar across India.
We are looking for a sales-driven channel builder who can generate business while building a scalable partner network.
This is not a 90-day market-mapping exercise.
You will initially focus on Western Uttar Pradesh , with responsibility for generating channel-led revenue while simultaneously expanding the partner network.
WHY REVO IS DIFFERENT
We are not building a traditional solar dealer network.
Our channel partners can retain:
Their customers | Their brand | Their preferred procurement | Their EPC margins
There is no mandatory requirement to purchase solar material from REVO.
REVO provides the infrastructure behind their residential solar business, including:
Consumer financing through our NBFC partner
Digital finance processing
Direct loan disbursement to the channel partner, subject to lender approval and terms
Salesperson mobile application
EPC management dashboard
Solar design and technical support
Quotation and proposal tools
Lead-generation and marketing support
Sales and product training
Project and installation tracking
Your job is to convert this infrastructure into SALES.
THE ROLE
As Head — Channel Partnerships & Distribution , you will own channel-led sales and partner development.
Your priorities are:
Generate residential solar sales through the channel
Acquire high-potential channel partners
Activate existing and newly recruited partners quickly
Build partner productivity
Develop Western UP territory density
Drive channel revenue and installed kW
Build repeatable dealer/distributor acquisition processes
Develop partner incentives and channel economics
Train and enable partners
Build the channel team as the business scales
We are looking for someone who can sell while building the machine that sells.
WHO SHOULD APPLY?
You should have robust experience in:
Channel Sales | Dealer Development | Distributor Management | Channel Partnerships | Distribution Network Development | Territory Expansion | Business Development
Relevant backgrounds include:
Residential / Rooftop Solar
Solar EPC / Solar Distribution
Inverter & Battery
UPS / Power Backup
Electrical Products
Wires & Cables
Switchgear
Consumer Electrical
Renewable / Consumer Energy
Building Materials
Other distribution-led businesses
Solar experience is an advantage, not a mandatory requirement.
A strong channel-sales professional from an adjacent industry with a proven record of personally generating sales through dealers, distributors or channel partners will be considered.
Existing relationships across Uttar Pradesh / Delhi NCR are a strong advantage.
YOU SHOULD HAVE 7–12 years of total sales/channel experience
4+ years in channel sales, dealer or distributor development
Proven ability to generate sales through channel partners
Proven experience acquiring and activating partners
Experience building or expanding geographical territories
Strong understanding of channel/dealer economics
Strong negotiation and relationship-management skills
Commercial and numerical understanding
Entrepreneurial and highly execution-oriented approach
Willingness to travel extensively
You must be comfortable hunting for business yourself — not waiting for leads.
SHOW US WHAT YOU SOLD THROUGH IT.
Be prepared to demonstrate:
How many dealers/channel partners you personally appointed
How many became active
How many generated business every month
Monthly/annual revenue generated through your channel
Average business generated per active partner
Territory revenue when you joined vs. when you left
How you recruited partners selling competing brands
How you revived inactive dealers
What you personally did to grow your territory
We care about measurable sales outcomes, not impressive designations.
YOUR FIRST 90 DAYS SALES COMES FIRST.
You will not spend the first 90 days only mapping the market and building a partner database.
First 30 Days Start generating sales immediately using existing opportunities, personal relationships and new partner acquisition.
Days 31–60 Increase active partners, accelerate partner-generated orders and build a predictable channel sales pipeline.
Days 61–90 Scale the highest-performing partner profiles, increase monthly installed kW and establish the repeatable channel engine.
Every month must show measurable revenue and installed capacity growth.
HOW WE WILL MEASURE SUCCESS
Your primary KPI is:
CHANNEL-GENERATED SALES & INSTALLED SOLAR CAPACITY
Partner appointments are an input. Sales and cash generation are the outcome.
WHAT YOU WILL BUILD
You will work directly with the Founder to build REVO's residential solar distribution engine while delivering revenue from the territory.
You will have the opportunity to:
Build the Western UP channel
Expand into new territories and states
Build and lead the channel team
Develop partner economics and distribution strategy
Create a national channel playbook
Own a major revenue engine of the business
Your growth will be directly linked to the growth you create.
As the productive channel grows, your role, responsibility and compensation will grow with it.
Variable compensation will be linked to actual channel sales, installed capacity and partner productivity.
We are prepared to pay exceptionally well for someone who can demonstrate a proven ability to build channels AND deliver sales.
APPLY If you have built dealer networks, distributor networks, channel partnerships or distribution businesses — and personally delivered significant sales through them — we want to hear from you.
Don't tell us you have a network. Show us what you sold through it.
REVO
Stop Buying Power. Start Producing It.
📌 Head — Channel Partnerships & Distribution (Kanpur)
🏢 PrimeTower Infrastructure
📍 Kanpur
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