About 4 Degrees of U (4DU)
4DU (https://4degreesu.com/) is a women-first wellness brand building products around the different ways women want to feel and show up in their lives - stronger, more focused, more balanced, and more confident in how they look and feel.

Our current portfolio includes daily nutrition bars and functional protein powders. Our larger ambition is to build a modern wellness brand that supports women from the inside out.

We are now looking for a **Brand & Social Lead** to shape how 4DU shows up on social media, in culture and across brand-led communication.

About the Role
This is not just a content calendar management role.

You will be the internal owner of 4DU’s social media and day-to-day brand expression—turning business priorities, product stories and cultural insights into content that feels distinctly 4DU.

You will work closely with the founders, growth team, marketing advisors, performance team and external creative partners. You will have the autonomy to shape strategy, direct creative work and build the systems required to help our content engine move faster.

What You Will Own

Social Media Strategy
Define monthly and quarterly social priorities
Build and evolve our content pillars
Translate brand and business objectives into strong social narratives
Identify relevant cultural conversations, trends and emerging formats
Balance brand-building, product storytelling, education and entertainment
Build a differentiated social identity for 4DU

Brand and Creative Direction
Become a strong custodian of 4DU’s positioning, voice and visual world
Develop briefs for campaigns, reels, carousels, shoots and creator content
Improve hooks, storytelling structures, formats and visual treatments
Give agencies, designers and creators clear, actionable feedback




Build repeatable content franchises that audiences associate with 4DU
Maintain a healthy mix of planned and reactive content

Agency and Partner Management
Lead our relationship with social media and creative partners
Set transparent creative direction, expectations and timelines
Review concepts and executions
Work with creators, photographers, designers, freelancers and production partners
Build systems that help external teams understand and deliver the 4DU brand more independently

Social Operations
Own the content calendar and publishing schedule
Maintain a rolling 2–3 week content pipeline
Manage production timelines, approvals and deliverables
Build workflows for planned and reactive content
Lead weekly and monthly social reviews
Create processes that allow content volume to scale without compromising quality

Performance and Learning
Track which messages, hooks, formats and consumer benefits resonate
Use comments, objections and audience behaviour to improve content
Work closely with the growth and performance teams
Build a continuous feedback loop between organic and paid content
Use data to sharpen creative decisions without allowing metrics alone to dictate the brand

Campaigns and Launches
Develop narratives for product launches and brand initiatives
Build pre-launch, launch and post-launch content plans
Create social-first campaign ideas




Work with creators and partners to bring campaigns to life
Ensure launches feel culturally relevant—not purely transactional

Who We Are Looking For

You may be a strong fit if you:
Have approximately 3–5 years of experience across brand, social media, creative or content
Have worked with a strong consumer, D2C, FMCG, beauty, wellness or lifestyle brand or at an excellent creative or social agency
Understand both long-term brand building and fast-moving social media
Have a strong instinct for culture, trends and internet behaviour
Can distinguish between content that is simply viral and content that meaningfully builds a brand
Have excellent creative judgement and can defend a point of view
Can turn strategy into clear, actionable briefs
Can manage agencies and creative partners effectively
Are highly organised and comfortable running multiple content streams
Can move quickly, make decisions and take ownership

This Role May Not Be for You If:
You see social media primarily as filling a monthly calendar
Your default strategy is replicating trending reels
You prefer executing briefs rather than shaping them
You are uncomfortable giving direct creative feedback
You need multiple layers of approval before making decisions
You believe brand and performance marketing should operate independently

Why Join 4DU?

4DU is still early in its journey, which means this role will have meaningful influence over how the brand develops.
There will be strategy - but there will also be doing.
There will be processes - but you will help build them.

Most importantly, you will have the opportunity to help a new consumer brand find its voice, build a distinctive identity and earn a place in culture.

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