Role Overview

The Senior Manager Sales is responsible for driving business growth by developing and executing sales strategies, expanding business in international markets, building strategic customer relationships, and achieving revenue and profitability targets across all product verticals, including food products (coffee, cashew, spices, and millets), fibre (cotton), medicinal extracts, eco-credits, and other value-added products. The role works closely with cross-functional teams to strengthen the organization's global market presence, deliver excellent customer experience, and support sustainable business growth.

Key Responsibilities:

- Develop and execute global sales strategies aligned with the organization's growth objectives.
- Identify & develop business in high-value potential international markets (Americas, Oceania, Europe and Asia).
- Lead pricing strategy, margin optimization, and revenue mix improvement.
- Build GTM strategies for new product launches and new geographies.
- Position the enterprise as a premium, traceable, sustainable agri brand.
- Develop a global brand narrative around regenerative agriculture & impact.
- Participate in international trade exhibitions and support digital and trade marketing to generate business opportunities.
- Lead commercial negotiations on pricing, volumes, delivery schedules, and payment terms.
- Draft and finalize MoUs, pilot agreements, and long-term supply contracts in coordination with legal experts.
- Ensure contracts align with supply capabilities, compliance requirements, and impact commitments.
- Convert successful pilot projects into long-term commercial agreements.
- Own global revenue targets (volume, value, margin).
- Deliver YoY growth targets across offerings
- Improve gross margin through channel optimization and strategic contracts.
- Drive working capital efficiency through disciplined sales planning.
- Develop B2B partnerships with:
- Textile brands & garment manufacturers
- FMCG and food brands
- Nutraceutical & pharmaceutical companies
- Carbon credit buyers & ESG funds




- Strengthen distributor, importer, and institutional buyer networks.
- Lead key account management (KAM) strategy for global buyers.
- Monitor global commodity trends, pricing cycles, and competitor landscape.
- Identify new product opportunities and value-added product opportunities.
- Collaborate with operations & supply chain for demand forecasting.
- Build regional sales leaders (Americas, Oceania, Europe, Asia)
- Establish performance review and KPI tracking for the sales team.
- Strengthen sales capabilities in negotiation, international trade, contract management, and key account management.
- Ensure compliance with international trade regulations, contracts, and export requirements.
- Collaborate with Finance to manage foreign exchange (FX) and commercial risks.
- Ensure ethical sales practices and adherence to organizational policies.
- Minimize commercial risks through effective customer, contract, and payment management.
- Oversee coordination with Operations and Logistics to ensure timely export execution, product quality, and regulatory compliance for international customers.
- Ensure timely payment realization and effective account management.
- Maintain low quality rejection / claim rate for international shipments.
- Manage compliance with destination-country regulatory requirements.

Behavioural Competencies

- Strategic Thinking: Anticipates trends, connects insights to the bigger picture, and aligns efforts with organizational vision and goals.
- Planning, Delegating & Monitoring: Sets clear goals, allocates tasks effectively, and tracks progress to ensure timely and quality outcomes.
- People Development:



Invests in the growth of others by coaching, mentoring, and creating opportunities that enhance skills, performance, and career progression.
- Innovation & Change Management: Leads and supports innovations and transitions by guiding people, processes, and systems to adapt effectively and sustain desired outcomes.
- Decision-Making & Accountability: Makes informed, timely decisions and takes ownership for outcomes while upholding organizational values and commitments.
- Stakeholder Management: Builds and sustains trust-based relationships with diverse stakeholders to align interests, manage expectations, and achieve mutual goals.

Functional Competencies

- Market Orientation & Business Acumen: Understands market dynamics, client segments, and key business drivers to identify growth opportunities and support data-driven decision-making.
- Sales Planning & Forecasting: Develops accurate sales plans and forecasts based on market trends, pipeline insights, and historical data to ensure predictable revenue generation and effective business planning.
- Customer Centricity: Develops deep understanding of customer needs and delivers value-driven solutions to build long-term relationships and customer loyalty.
- Commercial & Negotiation Skills: Demonstrates strong commercial acumen in pricing, contract negotiation, and deal structuring to achieve mutually beneficial outcomes.
- Business Development: Identifies, qualifies, and develops recent business opportunities across markets and segments to drive sustainable revenue growth.

Education & Experience

- MBA (Sales/Marketing/Strategy) or equivalent.
- Minimum 10 years of experience in Sales, Business Development, or International / Export Sales
- Minimum 5+ years in leadership role managing multi-country teams.
- Experience in agri-commodities / cotton / food exports / nutraceuticals / carbon markets preferred.
- Strong global buyer network is an advantage

How to Apply: Please send your updated CV on [email protected]

📌 Sr Manager Sales - International (Visakhapatnam)
🏢 Yasasree Viroha Impex Private
📍 Visakhapatnam