Role & responsibilities

- Campaign Execution: Plan, build, and scale paid acquisition campaigns across Meta (Facebook/Instagram Ads), Google Ads (Search, Shopping, PMax), and e-commerce ad networks.
- ROAS & CAC Optimization: Track daily performance metrics (ROAS, CAC, AOV, LTV) and optimize targeting, ad sets, and landing pages to ensure efficient unit economics.
- Creative Strategy: Partner with graphic design and video teams to test ad angles, copy, visual assets, and video hooks based on campaign analytics.
- Funnel Audit: Analyze conversion rates across landing pages, Shopify product pages, and checkout flows to eliminate conversion friction.
- Reporting: Deliver weekly performance reports and budget allocations using GA4, Meta Ads Manager, and Shopify Analytics.

Preferred candidate profile

- Experience: 2-4 years of hands-on experience managing performance budgets for D2C/e-commerce brands.
- Tech Stack: Solid proficiency in Meta Ads Manager, Google Ads (PMax & Shopping), GA4, and Shopify.
- Analytical Mindset: Comfortable using Excel/Google Sheets for cohort analysis, attribution tracking, and media planning.

📌 Performance Marketing Manager (Meta & Google Ads) (New Delhi)
🏢 Techsaaz Solutions
📍 New Delhi