Job Description SEO Manager (SEO, GEO & AEO)

Location: Jasola, New Delhi (On-site)
Department: Marketing & Digital
Institution: Asia Pacific Institute of Management (AIM)
Reports To: Head – Marketing / Director

About AIM

Asia Pacific Institute of Management (AIM), New Delhi, established in 1996, is an AICTE-approved management institute with a 30-year legacy in management education. As AIM strengthens its digital presence, we are looking for an experienced SEO Manager who can drive organic search growth while preparing the institute for the rapidly evolving world of AI-driven search and answer engines.

Role Summary

We are looking for a highly analytical and hands-on SEO Manager with comprehensive expertise across Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, Local SEO, and SEO Analytics.

In addition to traditional SEO, the candidate should have a solid understanding of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) and be able to develop strategies that improve AIM's visibility across traditional search engines as well as AI-powered discovery and answer platforms.

The objective is not simply to increase website traffic, but to improve AIM's search visibility, authority, qualified organic leads, applications, and overall digital discoverability.

Key Responsibilities

SEO Strategy & Organic Growth

- Own and execute AIM's complete SEO strategy.
- Increase organic rankings, qualified traffic, leads, and applications.
- Conduct comprehensive keyword research, competitor analysis, SERP analysis, and content-gap analysis.
- Develop short-, medium-, and long-term organic growth roadmaps.
- Monitor changes in search algorithms and continuously adapt SEO strategies.

Technical SEO

- Conduct regular technical SEO audits and identify opportunities and issues.
- Manage and optimize:
- Crawling and indexing
- XML sitemaps
- Robots.txt
- Canonicalization
- Redirects
- Schema markup
- Site architecture
- Internal linking
- Core Web Vitals
- Page speed
- Mobile SEO
- Duplicate content
- Broken links and crawl errors

- Work closely with website developers to implement technical recommendations.

On-Page & Content SEO

- Optimize program pages, landing pages, blogs, faculty pages, admission pages, and other website content.
- Develop keyword clusters and topical authority around management education, PGDM, MBA, careers, admissions, and related categories.
- Optimize titles, meta descriptions, headings,



URLs, internal links, images, and page structures.
- Prepare SEO content briefs for writers and marketing teams.
- Identify high-intent keywords capable of generating applications rather than focusing only on traffic.

Off-Page SEO & Authority Building

- Develop ethical and sustainable link-building strategies.
- Identify opportunities for digital PR, authoritative mentions, citations, partnerships, and backlinks.
- Monitor AIM's backlink profile and competitor authority.
- Strengthen AIM's overall domain and topical authority.

GEO – Generative Engine Optimization

GEO will be an significant part of this position.

The candidate should understand how brands and institutions can improve their visibility and likelihood of being surfaced or cited within AI-powered search and generative experiences.

Responsibilities will include:

- Develop AIM's GEO strategy alongside traditional SEO.
- Structure content so that it can be easily understood and retrieved by search and AI systems.
- Strengthen entity authority, institutional credibility, and consistent information across the web.
- Create authoritative, evidence-backed content around programs, placements, admissions, careers, faculty, and management education.
- Monitor AIM's visibility across emerging AI-driven discovery environments.
- Continuously experiment with new GEO methodologies as the ecosystem evolves.

AEO – Answer Engine Optimization

- Optimize website content for direct answers, featured snippets, People Also Ask, conversational queries, and voice/search assistants.
- Build FAQ structures around genuine prospective-student questions.
- Implement appropriate structured data and schema markup.
- Develop content around long-tail and conversational search intent.
- Improve AIM's ability to become an authoritative answer source for management education queries.

Analytics & Reporting

- Work extensively with:
- Google Search Console
- Google Analytics 4 (GA4)
- Google Tag Manager
- Ahrefs / SEMrush
- Screaming Frog
- PageSpeed Insights




- Keyword and rank-tracking platforms

- Build dashboards tracking rankings, impressions, CTR, organic traffic, conversions, leads, and applications.
- Measure SEO performance against actual business outcomes.
- Present monthly performance reports and actionable recommendations to management.

WordPress & Website Management

- Strong working knowledge of WordPress is preferred.
- Ability to independently implement basic SEO changes without depending on developers for every modification.
- Coordinate with developers for more complex technical SEO implementations.
- Monitor website health and proactively identify technical issues affecting organic performance.

Qualifications & Experience

- Bachelor's or Master's degree in Marketing, Business, Communications, Technology, or a related discipline.
- 4–8 years of hands-on SEO experience.
- Demonstrable track record of improving organic rankings and traffic for competitive keywords.
- Strong practical knowledge of technical, on-page, off-page, content, and local SEO.
- Understanding and practical exposure to GEO and AEO is highly preferred and will be an important selection criterion.
- Experience in education, EdTech, universities, B-Schools, or other competitive lead-generation sectors will be an advantage.

Must-Have Skills

- Advanced SEO knowledge
- Technical SEO
- On-page SEO
- Off-page SEO
- Keyword & competitor research
- Content strategy
- Link building
- Google Search Console
- GA4
- Screaming Frog
- Ahrefs / SEMrush
- Schema & structured data
- Core Web Vitals
- WordPress
- SEO analytics and reporting

Important Secondary Expertise

GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) will be significant components of AIM's future organic strategy. Candidates who demonstrate genuine knowledge, experimentation, and practical understanding of these areas will be strongly preferred.

What We Are Looking For

We want someone who thinks beyond simply "ranking keywords."

The ideal candidate should understand how Google Search, AI-powered search, content authority, brand authority, technical performance, user intent, and conversion optimization increasingly work together.

The SEO Manager will be expected to take ownership of AIM's organic visibility and help position AIM prominently wherever prospective management students are searching, researching, comparing, or asking questions online.

📌 Seo Manager (New Delhi)
🏢 Asia Pacific Institute of Management (AIM)
📍 New Delhi