Role & responsibilities

- Plan, execute and optimize Meta Ads (Facebook & Instagram) campaigns.
- Manage paid digital campaigns focused on lead generation and customer acquisition.
- Handle the company's complete Social Media Marketing activities.
- Develop and execute digital marketing strategies aligned with business objectives.
- Manage campaigns across platforms such as Meta, Google Ads and other relevant digital platforms.
- Create campaign briefs and coordinate with designers/content creators for creatives.
- Monitor campaign performance, CPL, leads, conversions, ROI and other key metrics.
- Conduct audience targeting, retargeting and campaign optimization.
- Manage social media pages and ensure regular and engaging content.
- Track leads and coordinate with the sales team to improve lead-to-customer conversion.




- Prepare regular Digital Marketing & Campaign Performance Reports.
- Stay updated with the latest trends, algorithms, advertising policies and digital marketing practices.
- Take complete ownership of digital marketing activities with minimal supervision.

Preferred candidate profile

- Candidates with experience in Stock Broking, Capital Markets, BFSI, FinTech or Financial Services will be preferred.
- Should have independently managed digital campaigns rather than only assisting an agency/team.
- Should be comfortable working as a one-person digital marketing function.
- Solid ownership, creativity and result-oriented approach are essential.

📌 Digital Marketing Executive (New Delhi)
🏢 Urja Investment
📍 New Delhi