Profile: Area Sales Manager

Experience:

- 7+ Years relevant sales / business development experience

Roles:

- Develop and grow B2B sales across the assigned territory and achieve monthly, quarterly and annual sales targets.
- Plan the territory by identifying priority markets, target customers, business segments and channel opportunities.
- Generate new business through field visits, referrals, LinkedIn, email, exhibitions, networking and market research.
- Identify, approach and acquire recent distributors, wholesalers, super-stockists, channel partners and B2B customers.
- Build and maintain a strong sales pipeline and follow up with prospects from lead generation to order closure.
- Conduct customer meetings, product presentations, sampling, quotations, negotiations and order closures.
- Convert newly acquired customers into repeat business and increase product/SKU penetration.
- Develop and manage distributors and channel partners, including target setting, sales monitoring and territory coverage.
- Monitor primary and secondary sales, inventory, stock movement, stock rotation, expiry risks and returns.
- Identify gaps in market coverage and recommend new channel appointments.
- Acquire and manage HoReCa, QSR, hotels, restaurants, cafés, theatre chains, cloud kitchens and institutional customers.
- Connect with purchase, procurement, sourcing, category and business decision-makers.
- Understand and negotiate customer requirements related to product specifications, pack sizes, MOQ, pricing and delivery.
- Coordinate product samples, trials, customer feedback and commercial follow-ups.




- Develop long-term and recurring supply arrangements with institutional and foodservice customers.
- Identify FMCG brands, food companies, retailers and emerging brands requiring contract manufacturing or private-label products.
- Present the company’s manufacturing capabilities, product portfolio, packaging options and supply capabilities to potential customers.
- Understand customer requirements related to formulation, taste/profile, specifications, packaging, volumes and delivery schedules.
- Coordinate with production, quality and packaging teams for samples, trials and customer-specific requirements.
- Support quotations, commercial negotiations, customer onboarding and conversion of private-label/contract manufacturing opportunities.
- Develop sales for Frozen French Fries, Frozen Samosas and other ready-to-cook food products.
- Understand basic frozen-food distribution, cold-storage and transportation requirements.
- Coordinate with production, dispatch, logistics and distributors for timely order fulfilment.
- Resolve customer service and delivery issues through coordination with internal teams.
- Monitor outstanding payments and ensure collections within approved credit terms.
- Maintain records of quotations, orders, payment commitments and customer/account status.
- Prepare sales forecasts, pipeline updates, visit reports and territory performance reports.
- Track competitor pricing, products, pack sizes, schemes, distribution and market feedback.

Qualification:

- Graduate in any field
- Extensive travel required

📌 Area Sales Manager-Frozen Foods-Surat-9.6 LPA
🏢 Rishi Jobs
📍 Surat