Senior Growth Marketing Manager — Online
Location- Based in Hyderabad
Reporting To- Senior Leadership (VP PreSales)
Age- Under 35
Experience- 7–8 years minimum in consumer tech apps, with at least 2 years of P&L; ownership in each of at least 2 growth channels
Education Background- B.Tech
Compensation 25–40 LPA fixed compensation, plus a performance-linked component tied to growth, CAC and channel efficiency.
Budget Owned- 5–10 Cr per year

About NIAT
NIAT runs a 4-year B.Tech program built for the AI era. Growth for NIAT is driven both offline (field counselling) and online — through digital acquisition, engagement and lifecycle channels that build the NIAT brand and generate high-quality demand across multiple markets.
This role owns the online growth engine: attracting, engaging and converting prospective students and parents through digital channels, and building the systems needed to scale acquisition efficiently as NIAT grows.

Role Overview
Own online/digital growth for NIAT end to end — building and scaling the channels that drive high-quality demand, and owning the P&L; for the channels under this role's charge. This is a hands-on, channel-owner's role: the ideal candidate has personally run and scaled Influencer Marketing, SEO, Performance Marketing or Lifecycle Management inside a high-growth B2C consumer tech company, and is comfortable owning numbers, not just strategy decks.

Core Responsibilities
1. Channel Ownership & P&L;
Own end-to-end P&L; for at least 2 of: Influencer Marketing, SEO, Performance Marketing, Lifecycle Management.
Set channel-level targets for reach, lead volume, CAC and quality, and be accountable for hitting them.
Manage a 5–10 Cr annual budget across owned channels, optimizing spend efficiency continuously.
2. Growth from Digital Channels
Build and scale acquisition programs across performance marketing, SEO and influencer partnerships to drive qualified demand.
Own lifecycle management — nurturing leads and driving engagement across the funnel,



from first touch to admission-ready.
Identify recent digital growth levers and run structured experiments to unlock incremental volume.
3. Performance & Efficiency
Track and improve CAC, conversion from digital demand, and cost efficiency across owned channels.
Build dashboards and reporting that give leadership real-time visibility into channel performance.
Benchmark channel performance against category leaders in consumer tech (e.g. Swiggy, Zomato, Zerodha).
4. Cross-functional Collaboration
Work closely with the sales/counselling organisation to ensure digital demand converts efficiently downstream.
Partner with creative, content and analytics teams to continuously improve channel performance.
Represent the online growth function in leadership reviews on demand, cost and quality.

Must-Have Candidate Profile
Under 35 years of age.
7–8 years minimum of overall experience in B2C consumer tech apps (e.g. Swiggy, Zomato, Zerodha).
Has personally owned P&L; for at least 2 of: Influencer Marketing, SEO, Performance Marketing, Life Cycle Management — minimum 2 years in each.
B.Tech educational background.
2–3 years of tenure, across overall experience, spent in Pre-Series A or Series A companies.
Comfortable owning a 5–10 Cr annual budget and being accountable for channel-level ROI.
Hands-on with digital growth economics — CAC, funnel conversion, channel mix, and lifecycle metrics.

Strong Pluses
Experience scaling growth in a high-growth, high-velocity consumer tech or app-based business.
Direct experience running influencer-led or performance-marketing-led growth at scale.
Experience building or scaling lifecycle/CRM-driven engagement programs.
Exposure to EdTech, high-consideration B2C, or category-defining consumer apps.

What We Offer
Full Channel Ownership
Own the P&L;, strategy and execution for the digital growth channels under this role — not a support function.
Founder and Leadership Access
Work closely with senior leadership and play a key role in shaping NIAT's online growth engine.

📌 Senior Growth Marketing Manager — Online (Hyderabad)
🏢 r3 Consultant
📍 Hyderabad