Profile: Performance Marketing Executive

Experience: 1-3 years in Digital Marketing / Performance Marketing

Roles:

- Develop, manage and optimize paid campaigns across Google Ads, Meta/Facebook, Instagram, LinkedIn and other platforms.
- Plan acquisition strategies to drive traffic, leads and conversions.
- Manage campaign budgets for productive spending and ROI.
- Conduct A/B testing of ad creatives, landing pages and audience targeting.
- Analyze campaigns using Google Analytics, Meta Ads Manager and reporting dashboards.
- Prepare weekly/monthly performance reports with KPI and business insights.
- Coordinate with SEO teams and align paid campaigns with organic search strategies.
- Optimize keyword strategies for PPC and SEM campaigns.
- Build and refine audience segments for targeting and remarketing.
- Use customer data to improve targeting and conversion rates.




- Coordinate with designers and content teams for ad creatives, banners and ad copies.
- Ensure creatives follow brand guidelines and campaign objectives.
- Apply knowledge of social media trends, platform-specific content and storytelling to improve ad performance.
- Contribute to reels, banners, carousels and video scripts.
- Conduct market, competitor and industry research and track algorithm changes.
- Work with Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, Hotjar and CRM systems.

Qualification:

- Bachelor’s degree in Marketing, Business, Communications, or related field. MBA/Digital Marketing certification is a plus.

📌 Performance Marketing Executive-Automobile-Surat-3 LPA
🏢 Rishi Jobs
📍 Surat