- Role Overview: The Assistant Manager – Performance Marketing will be responsible for the day-to-day execution, monitoring, and optimisation of Amity University’s paid digital campaigns across India and international markets. This role focuses on driving quality leads and improving campaign efficiency by working hands-on across Google, Meta, LinkedIn and programmatic. You will execute campaigns designed to reach diverse student segments across Tier I–III Indian cities and global regions, ensuring performance targets are consistently met.

- Key Responsibilities:

oCampaign Execution & Optimization

Set up, monitor, and optimise paid campaigns across search, display, social, video, and native platforms.

Implement targeting, bidding, and creative changes to improve CTR, lead quality, and conversion rates.

Run A/B tests on creatives, ad copy, landing pages, and lead forms to maximise performance.

Ensure proper tracking, tagging, and attribution for all campaigns.

oDaily Monitoring & Troubleshooting

Track live campaign performance, identify issues, and take corrective actions in real time.

Maintain accurate records of spends, impressions, leads, CPL, and CPA.

Flag any underperforming campaigns promptly with optimisation recommendations.

oAnalytics & Reporting

Generate daily, weekly, and monthly performance reports.

Analyse campaign data to identify trends, performance gaps, and opportunities for improvement.





Share actionable insights to refine targeting and creative strategy.

oCross-Functional Coordination

Work closely with admissions and inside sales teams to ensure lead quality and follow-up efficiency.

Coordinate with creative, content, and brand teams for timely asset delivery and updates.

oPlatform & Process Management

Stay updated on latest features, tools, and best practices in Google Ads, Meta, LinkedIn, and programmatic platforms.

Maintain campaign asset libraries and tracking sheets.

Support testing of recent ad formats, audience segments, and bidding strategies.

- Qualifications & Experience

o4–7 years of hands-on experience in performance marketing, preferably in higher education, edtech, or other high-ticket B2C sectors.

oProficiency in Google Ads, Facebook/Instagram Ads Manager, LinkedIn Ads, and familiarity with programmatic platforms.

oWorking knowledge of analytics tools such as Google Analytics, Data Studio, and basic CRM usage.

oStrong Excel/Google Sheets skills for data analysis and reporting.

oAbility to manage multiple campaigns simultaneously in a deadline-driven environment.

- Key Skills

oCampaign setup, management, and optimisation

oData analysis and performance tracking

oA/B testing execution

oConversion rate optimisation (CRO) fundamentals

oStrong attention to detail

oGood communication and coordination skills

📌 Performance Marketing (Industrial Area)
🏢 Amity University Noida
📍 Industrial Area