About | DentsuDentsu is a leading data-driven customer experience management (CXM) company that combines the best of marketing, technology, and analytics to deliver personalized, measurable outcomes for clients. As part of Dentsu, Merkle helps organizations build sustainable, direct relationships with their customers across the entire brand and marketing spectrum.Role SummaryWe are looking for a dynamic and driven Practice Development professional to support and grow our Adobe practice within the CXM business. This role sits at the intersection of business development, go-to-market strategy, partner (Adobe) relationship management, and internal competency/capability building. The ideal candidate will have a strong understanding of the Adobe Experience Cloud ecosystem, a consultative selling mindset, and the ability to work cross-functionally with sales, delivery, marketing, and partner teams to accelerate practice growth.Key ResponsibilitiesAdobe Relationship ManagementStaff Augmentation for Key competencies at Adobe. Shortlisting of key profiles and monitor smooth deployment with AdobeServe as a key point of contact for Adobe Vendor Management, and Competency lead.Manage day-to-day relationship with Adobe stakeholders — joint pipeline reviews, co-selling motions, MDF (Market Development Fund) utilization, and competency level reportingDrive partner certifications, specializations,



and tier progression in collaboration with leadershipCompetency & Capability DevelopmentWork with delivery and talent teams to identify skill gaps and build a structured competency development roadmap for the Adobe practiceDrive certification programs and training plans to strengthen bench strength across Adobe productsSupport development of reusable accelerators, frameworks, POVs, case studies, and collateral to enhance the practice's market positioningTrack and report on practice health metrics — headcount, certifications, utilization, and skill inventoryBusiness Development & GTMSupport the creation and execution of the Adobe practice's go-to-market strategy, in alignment with overall CXM business objectivesIdentify new business opportunities, market segments, and use cases within existing and prospective client accountsCollaborate with sales and account teams to build pitches, proposals, and solution narratives around Adobe technologies (AEP, AEM, Adobe Target, Journey Optimizer, Adobe Analytics, Adobe Commerce, etc.)Track pipeline, deal progression, and revenue contribution from Adobe-led opportunitiesSupport RFP/RFI responses, client presentations, and solutioning workshopsPractice Operations & EnablementAssist in organizing internal practice reviews, knowledge-sharing sessions, and thought leadership initiativesContribute to practice-level reporting and dashboards for leadership (pipeline, partner scorecards, competency metrics)Coordinate cross-functional initiatives with marketing, HR/talent acquisition,



and delivery teams to support overall practice growthKey Skills & CompetenciesStrong understanding of Business Development and GTM strategy within a technology/consulting/agency environmentPrior exposure to Adobe Experience Cloud products (AEM, AEP, Target, Analytics, Journey Optimizer, Adobe Commerce) — either from a sales, partner, or delivery backgroundExperience managing or working closely with technology partner ecosystems (Adobe, Salesforce, or similar MarTech platforms is a robust plus)Excellent stakeholder management and relationship-building skills — both internal (leadership, delivery, sales) and external (partner teams, clients)Strong communication, presentation, and proposal-writing skillsAnalytical mindset with the ability to track pipeline, competency, and partner performance metricsAbility to work independently in a fast-paced, matrixed organizationPrior experience in a practice development, partner alliance, or business development role within an IT services/digital/MarTech consulting firm is highly preferredQualificationsBachelor’s degree in business, Marketing, Technology, or related field (MBA preferred)8–10 years of relevant experience in business development, GTM, partner/alliance management, or practice development — preferably within a digital/MarTech/CXM consulting environmentPrior experience working with or alongside Adobe (or similar enterprise MarTech platforms) strongly preferredAdobe certifications (Business Practitioner / Sales / Solution Consultant level) are a plus, though not mandatoryWhat We OfferOpportunity to work with a global leader in CXM and be part of a growing Adobe practiceExposure to marquee clients and cutting-edge MarTech implementationsCollaborative, entrepreneurial culture with strong leadership visibility

📌 Adobe Practice Development Manager (Vasanth Nagar)
🏢 dentsu
📍 Vasanth Nagar