Job Type: Full time

Meta Ads ManagerCompany : Vaali infotech LLP About Company: Vaali Infotech LLP specializes in 3D Printing, 3D Scanning, CAD Design, and advanced manufacturing solutions. We are part of a diversified group that includes Globus Hospital, Roman Pharma, Footlux, DZDX and Mirako Lifesciences.PositionMeta Ads Manager (Performance Marketing Specialist)Location: Transganga City, UnnaoGoogle Map Location: https://maps.App.Goo.Gl/cPwtJjCAx5kNJ9za8Experience2–5 YearsEmployment TypeFull-TimeJob SummaryWe are looking for a highly skilled Meta Ads & Google Ads Manager who can independently plan, execute, optimize, and scale advertising campaigns across multiple businesses within our group. The candidate should have proven experience in generating leads, sales, appointments, brand awareness, and ROI-driven campaigns.The role will involve managing digital marketing campaigns for healthcare, pharmaceutical, IT services, footwear, and other business verticals.Key ResponsibilitiesMeta Ads (Facebook & Instagram)Create and manage Facebook & Instagram ad campaigns.Setup and optimize Lead Generation, Conversion, Traffic, Engagement, and Remarketing campaigns.Audience research and targeting.Create custom audiences, lookalike audiences, and retargeting campaigns.Monitor daily campaign performance and optimize budgets.A/B testing of creatives, ad copies, and audiences.Generate high-quality leads at the lowest possible CPL.Google AdsManage Search, Display, Performance Max, YouTube, and Remarketing campaigns.Keyword research and competitor analysis.Optimize Quality Score and Ad Rank.Monitor CTR, CPC, Conversion Rate,



and ROAS.Create conversion tracking and goal setup.Improve lead quality and reduce acquisition costs.Analytics & ReportingSetup and manage:Meta PixelGoogle Analytics (GA4)Google Tag ManagerGoogle Search ConsoleConversion TrackingPrepare weekly and monthly performance reports.Analyze campaign data and suggest improvements.Track KPIs and ROI for each company.Campaign ObjectivesThe candidate should be capable of generating:Hospital Patient LeadsOPD AppointmentsSurgery EnquiriesPharma Product EnquiriesDealer/Distributor LeadsE-commerce SalesB2B LeadsIT Service LeadsBrand Awareness CampaignsRequired SkillsMust Have✔ Meta Ads Manager Expertise✔ Google Ads Expertise✔ Google Analytics 4 (GA4)✔ Google Tag Manager✔ Conversion Tracking✔ Remarketing Campaigns✔ Lead Generation Campaigns✔ Budget Optimization✔ A/B Testing✔ Performance MarketingPreferred✔ Healthcare Marketing Experience✔ Pharma Marketing Experience✔ E-commerce Marketing Experience✔ Landing Page Optimization✔ CRM Integration Knowledge✔ Video Ads StrategyKey Performance Indicators (KPIs)Cost Per Lead (CPL)Return on Ad Spend (ROAS)Conversion RateLead Quality ScoreAppointment BookingsSales GeneratedRevenue ContributionCampaign ROIQualificationGraduate in Marketing, Business, IT, or related field.Meta Blueprint Certification (Preferred).Google Ads Certification (Preferred).Salary₹15,000 – ₹30,000 per month (Based on experience and performance)How to ApplySend your:Updated ResumePortfolio of Campaign ResultsCase StudiesCertificationsSubject: Application for Meta & Google Ads ManagerPreferred Candidate ProfileWe need a result-oriented performance marketer who can manage monthly advertising budgets, generate measurable business outcomes, and scale campaigns effectively across healthcare, pharma, footwear, IT, and other business verticals of our group companies.

📌 Meta Ads Specialist (Kanpur)
🏢 Roman Pharma
📍 Kanpur