About 4 Degrees of U (4DU)4DU (https://4degreesu.com/) is a women-first wellness brand building products around the different ways women want to feel and show up in their lives - stronger, more focused, more balanced, and more confident in how they look and feel.Our current portfolio includes daily nutrition bars and functional protein powders. Our larger ambition is to build a modern wellness brand that supports women from the inside out.We are now looking for a Brand & Social Lead to shape how 4DU shows up on social media, in culture and across brand-led communication.About the RoleThis is not just a content calendar management role.You will be the internal owner of 4DU’s social media and day-to-day brand expression—turning business priorities, product stories and cultural insights into content that feels distinctly 4DU.You will work closely with the founders, growth team, marketing advisors, performance team and external creative partners. You will have the autonomy to shape strategy, direct creative work and build the systems required to help our content engine move faster.What You Will OwnSocial Media StrategyDefine monthly and quarterly social prioritiesBuild and evolve our content pillarsTranslate brand and business objectives into strong social narrativesIdentify relevant cultural conversations, trends and emerging formatsBalance brand-building, product storytelling, education and entertainmentBuild a differentiated social identity for 4DUBrand and Creative DirectionBecome a strong custodian of 4DU’s positioning, voice and visual worldDevelop briefs for campaigns, reels, carousels, shoots and creator contentImprove hooks, storytelling structures, formats and visual treatmentsGive agencies, designers and creators clear,



actionable feedbackBuild repeatable content franchises that audiences associate with 4DUMaintain a healthy mix of planned and reactive contentAgency and Partner ManagementLead our relationship with social media and creative partnersSet clear creative direction, expectations and timelinesReview concepts and executionsWork with creators, photographers, designers, freelancers and production partnersBuild systems that help external teams understand and deliver the 4DU brand more independentlySocial OperationsOwn the content calendar and publishing scheduleMaintain a rolling 2–3 week content pipelineManage production timelines, approvals and deliverablesBuild workflows for planned and reactive contentLead weekly and monthly social reviewsCreate processes that allow content volume to scale without compromising qualityPerformance and LearningTrack which messages, hooks, formats and consumer benefits resonateUse comments, objections and audience behaviour to improve contentWork closely with the growth and performance teamsBuild a continuous feedback loop between organic and paid contentUse data to sharpen creative decisions without allowing metrics alone to dictate the brandCampaigns and LaunchesDevelop narratives for product launches and brand initiativesBuild pre-launch,



launch and post-launch content plansCreate social-first campaign ideasWork with creators and partners to bring campaigns to lifeEnsure launches feel culturally relevant—not purely transactionalWho We Are Looking ForYou may be a strong fit if you:Have approximately 3–5 years of experience across brand, social media, creative or contentHave worked with a strong consumer, D2C, FMCG, beauty, wellness or lifestyle brand or at an excellent creative or social agencyUnderstand both long-term brand building and fast-moving social mediaHave a robust instinct for culture, trends and internet behaviourCan distinguish between content that is simply viral and content that meaningfully builds a brandHave excellent creative judgement and can defend a point of viewCan turn strategy into clear, actionable briefsCan manage agencies and creative partners effectivelyAre highly organised and comfortable running multiple content streamsCan move quickly, make decisions and take ownershipThis Role May Not Be for You If:You see social media primarily as filling a monthly calendarYour default strategy is replicating trending reelsYou prefer executing briefs rather than shaping themYou are uncomfortable giving direct creative feedbackYou need multiple layers of approval before making decisionsYou believe brand and performance marketing should operate independentlyWhy Join 4DU?4DU is still early in its journey, which means this role will have meaningful influence over how the brand develops.There will be strategy - but there will also be doing.There will be processes - but you will help build them.Most importantly, you will have the opportunity to help a new consumer brand find its voice, build a distinctive identity and earn a place in culture.

📌 Brand & Social Lead (Vasanth Nagar)
🏢 Lorven Nutritech
📍 Vasanth Nagar