Job Title: Performance Script Writer (Ads) – CraftoRole OverviewWe’re looking for a high-output, performance-driven Script Writer who can crack scroll-stopping hooks and high-converting ad scripts for Meta (Facebook/Instagram).This is not a branding/content role — this is a growth role.You will be directly responsible for writing 20+ ad scripts daily, rapidly iterating based on performance data, and leveraging AI tools (GPT, Gemini, Veo3, etc.) to scale winning creatives for Crafto.What You’ll DoWrite 20+ high-converting ad scripts daily (video + static hooks)Create scroll-stopping hooks in first 2–3 secondsDevelop multiple variations of winning conceptsWork closely with performance marketing team to:Analyze CTR, CPI, CPSDouble down on winning anglesUse AI tools like:GPT / Gemini → idea generation & variationsVeo3 / video tools → content execution supportRapidly test:Different emotions (fear, aspiration, devotion, relatability)Different formats (UGC, POV, storytelling,



problem-solution)Convert insights into repeatable creative frameworksScale creatives for campaigns handling ₹100Cr+ annual budgetWhat We’re Looking ForMust-HaveProven ability to write high-performing ad hooks/scriptsDeep understanding of:Meta ads psychologyThumb-stopping contentAbility to produce high volume (20+ scripts/day) without quality dropStrong intuition for:Viral contentIndian mass audience (Tier 2/3 focus preferred)Comfortable using AI tools to 10x outputExtremely fast executor with bias for actionGood to HaveExperience in:UGC ads / performance marketingShort-form video scripting (Reels/Shorts)Exposure to:Spiritual / devotional / emotional contentHindi + regional language understandingWhat Success Looks LikeConsistently generating winning hooksImproving:CTRHook RateCost per Install (CPI)Creating repeatable scalable ad formatsHelping Crafto unlock new creative angles at scaleWho This Is NOT ForPeople who want to write long-form or “creative storytelling”People who can’t handle daily output pressurePeople who wait for briefs instead of taking ownershipWhy JoinWork on a product already scaling aggressivelyDirect impact on ₹100Cr+ performance budgetLearn how top-tier performance marketing + content actually worksFreedom to experiment, test, and scale ideas quick

📌 Performance marketing & Script Writer (Vasanth Nagar)
🏢 Primetrace
📍 Vasanth Nagar