Company Description

Amendss is India’s first AI-powered, psychology-led relationship platform, built to help individuals and couples build healthier, more meaningful relationships. Combining intelligent technology with professional psychological support, Amendss offers tools, guidance, conversations, activities and expert-led support across different stages of a relationship.

With a focus on emotional well-being, communication and long-term relationship health, Amendss is building a modern relationship brand that makes qualified support more accessible, engaging and relevant to today’s generation.

Role Description

Amendss is looking for a Marketing & Social Media Manager to lead the brand’s social media presence, creative content, creator partnerships and marketing initiatives.

This is a hands-on role for someone who understands Gen Z culture, social media, content, creators and brand building and can turn ideas into content that people genuinely want to watch, share and engage with.

The role will involve developing and executing content strategies across platforms, creating and managing static, carousel and video content, working with UGC creators and influencers, planning offline marketing activations, identifying relevant brand collaborations and supporting Amendss’ public relations and overall marketing initiatives.

Key Responsibilities

Social Media & Content

Develop and execute Amendss’ social media strategy across Instagram, LinkedIn, YouTube and other relevant platforms.

Create and manage a structured monthly content calendar aligned with brand objectives, campaigns and cultural moments.

Conceptualise and produce static creatives, carousels, reels, short-form videos and other social-first content.

Write engaging captions, hooks, scripts and campaign copy that maintain Amendss’ tone and positioning.

Identify trending formats, conversations and cultural moments relevant to relationships, emotional well-being and modern dating/relationships.

Monitor content performance and use insights to continuously improve reach, engagement and audience growth.

Creative & Campaigns

Develop creative concepts for social media campaigns, product launches and brand initiatives.

Work closely with designers, video editors, internal teams and external creative resources to execute campaigns.

Ensure all creative communication maintains Amendss’ premium, modern and psychology-led brand identity.

Develop campaign ideas that are relatable,



culturally relevant and capable of generating organic engagement.

UGC & Creator Management

Identify, onboard and manage UGC creators for ongoing campaigns.

Develop creative briefs, concepts and content guidelines for creators.

Coordinate content production, revisions, timelines and deliverables.

Build a reliable network of creators across different audience segments and content styles.

Evaluate creator content and campaign performance to identify what resonates with the target audience.

Influencer Marketing

Research and identify relevant influencers and creators for Amendss campaigns.

Evaluate influencers based on audience relevance, content quality, engagement, brand fit and campaign objectives.

Coordinate influencer collaborations, negotiations, briefs and deliverables.

Track campaign performance and maintain relationships with relevant creators.

Brand Collaborations & Partnerships

Identify companies, communities, platforms, brands and organisations that align with Amendss’ audience and positioning.

Develop and execute relevant brand collaboration opportunities for content, campaigns, events and audience acquisition.

Coordinate with potential partners to develop mutually relevant campaigns and initiatives.

Offline Marketing & Activations

Conceptualise and execute offline marketing activations at colleges, events, communities and other relevant locations.

Develop interactive, low-cost and scalable activation concepts that create awareness and drive app downloads.

Coordinate vendors, creatives, creators and internal teams for on-ground campaigns.

Explore innovative ways to connect Amendss’ offline experiences with its digital and social media presence.

Public Relations

Support Amendss’ PR strategy and identify relevant media opportunities.

Research journalists, publications, podcasts, digital media platforms and relevant industry conversations.

Assist in developing press stories, announcements, founder-led content and other PR material.

Identify opportunities for Amendss to participate in relevant podcasts, interviews, panels, events and media features.





Marketing & Growth Support

Work with the wider team on digital marketing and user acquisition campaigns.

Support paid social campaigns with creative concepts, content variations and campaign insights.

Track key marketing metrics and prepare regular performance reports.

Stay updated on social media platforms, creator trends, emerging content formats and marketing developments.

Continuously experiment with new content and marketing ideas to increase Amendss’ visibility, engagement and user growth.

Qualifications

2–5 years of experience in social media, digital marketing, content marketing, influencer marketing or brand marketing.

Strong understanding of Instagram, YouTube, LinkedIn and other relevant social platforms.

Demonstrated ability to create or manage static, carousel and short-form video content.

Strong understanding of content strategy, social media trends and audience behaviour.

Experience working with UGC creators and influencers.

Experience planning and executing marketing campaigns and/or offline activations.

Strong creative thinking with the ability to develop original campaign and content ideas.

Excellent copywriting and communication skills.

Familiarity with social media analytics, content scheduling and performance tracking tools.

Basic understanding of paid digital marketing is preferred.

Ability to manage multiple campaigns, creators and deadlines simultaneously.

Strong organisational and project-management skills.

Experience in a consumer internet, lifestyle, wellness, mental-health, relationship, D2C or Gen Z-focused brand is an advantage.

Bachelor’s degree in Marketing, Communications, Business, Media or a related field, or equivalent practical experience.

What We’re Looking For

We’re looking for someone who doesn’t just know how to post on Instagram, but understands how to build a brand on the internet.

You should be

Naturally curious about social media, culture and emerging trends.

Comfortable turning an idea into an actual campaign or piece of content.

Creative enough to come up with concepts, not just execute instructions.

Comfortable working with creators, influencers, designers and external partners.

Able to balance creativity with performance and business objectives.

Someone who understands what makes content shareable, relatable and culturally relevant.

Comfortable taking ownership of projects from idea to execution.

📌 Social Media Marketing Manager (Gurugram)
🏢 Amendss
📍 Gurugram