Job Title: Social Media ManagerCompany: Carpediem Healthcare Pvt. Ltd.

Industry: Health, Wellness & Nutraceuticals

Employment Type: Full-Time

Department: Marketing / Brand

Experience: 2+

About Carpediem HealthcareCarpediem Healthcare is building a modern, science-led health and wellness brand focused on premium nutritional supplements. Our aim is to create strong, credible products backed by thoughtful formulation, premium branding and clear consumer education.

We are looking for a Social Media Manager who can build Carpediem into a strong, recognizable digital-first brand across social platforms.

Role OverviewThe Social Media Manager will be responsible for managing and growing Carpediem Healthcare's social media presence.

This role requires someone who understands content strategy, Instagram growth, short-form video, brand storytelling, influencer marketing and performance-oriented content.

You should be able to convert scientific and product information into engaging, easy-to-understand content without making the brand feel overly technical or clinical.

The ideal candidate should be equally comfortable working on content calendars, briefing designers and creators, writing strong hooks, analysing performance and identifying new content opportunities.

Key Responsibilities

- Develop and execute the monthly and quarterly social media strategy for Carpediem Healthcare.
- Manage the brand's presence across Instagram, Facebook, YouTube Shorts and other relevant social platforms.
- Create detailed monthly content calendars including reels, static posts, carousels, stories and educational content.
- Develop strong content concepts, hooks, scripts, captions and campaign ideas.
- Translate complex health, supplement and ingredient information into simple, engaging consumer-facing content.
- Work closely with graphic designers, video editors, photographers and internal teams to ensure timely content production.
- Plan and execute product launches, promotional campaigns and brand-awareness campaigns.
- Build a consistent visual and communication identity across all social media platforms.
- Identify trending formats, conversations, memes and content opportunities relevant to the health and wellness category.
- Manage influencer and creator collaborations from outreach and negotiation to content briefing, approvals and publishing.




- Build relationships with doctors, nutritionists, fitness creators and wellness influencers where relevant.
- Ensure all influencer and brand content follows approved communication and regulatory guidelines.
- Monitor comments, DMs, consumer feedback and social conversations and coordinate with the relevant internal teams where required.
- Track competitor activity and identify emerging trends within the nutraceutical, healthcare and wellness industries.
- Work closely with the performance marketing team to identify high-performing organic content that can be converted into advertisements.
- Repurpose successful content across multiple platforms.
- Maintain an organised content repository including raw footage, approved creatives, influencer content and brand assets.

Content ExpectationsThe Social Media Manager should be capable of developing content around:
- Product education
- Ingredient science
- Consumer problems and solutions
- Supplement myths and misconceptions
- Founder-led content
- Doctor and nutritionist collaborations
- Customer testimonials and UGC
- Product demonstrations
- Lifestyle and aspirational content
- Short-form educational videos
- Trending social formats
- New product launches
- Behind-the-scenes content
- Brand storytelling

Content should balance science, credibility, relatability and aspiration. Performance & KPIsPerformance will be evaluated based on:
- Organic reach and impressions
- Engagement rate
- Follower growth
- Reel/video views
- Shares and saves
- Website traffic generated from social media
- Content production consistency
- Influencer collaboration performance
- UGC generation
- Number of high-performing creatives generated
- Social-assisted conversions
- Improvement in brand awareness and audience engagement

Required Skills
- 2–5 years of experience in social media management, preferably within D2C, health, beauty, fitness, wellness or lifestyle brands.
- Strong understanding of Instagram and short-form video content.




- Excellent copywriting and storytelling skills.
- Strong understanding of hooks, retention and viral content formats.
- Ability to analyse social media metrics and make data-backed decisions.
- Experience managing influencer collaborations.
- Robust understanding of brand positioning and visual consistency.
- Ability to manage multiple projects and deadlines simultaneously.
- Comfortable coordinating with designers, photographers, editors and creators.
- Strong attention to detail.

Preferred SkillsExperience with any of the following would be an advantage:
- Meta Business Suite
- Canva
- CapCut / Premiere Pro
- Social media analytics tools
- Shopify
- Influencer management platforms
- Basic Meta Ads understanding
- AI-assisted content creation tools

Candidate ProfileWe are looking for someone who:
- Understands how modern D2C brands communicate.
- Is obsessed with social media trends and content formats.
- Can distinguish between content that simply looks good and content that actually performs.
- Understands that healthcare communication requires accuracy and credibility.
- Can take ownership rather than waiting for detailed instructions for every piece of content.
- Is comfortable experimenting, analysing results and continuously improving content.

ImportantSince Carpediem Healthcare operates in the health and nutraceutical category, the candidate must understand that accuracy is critical. All health, ingredient and product-related communication must follow internally approved claims and regulatory guidelines. The Social Media Manager should never independently make medical, therapeutic or disease-treatment claims.

What Success Looks LikeWithin the first few months, the Social Media Manager should be able to establish:

- A consistent and recognizable Carpediem social media identity
- A structured content-production system
- Stronger organic Instagram growth
- Multiple recurring content formats
- A growing network of creators and healthcare professionals
- Regular high-performing reels and educational content
- A steady pipeline of content that can also support performance marketing
- If you understand content, culture, health and modern D2C branding—and know how to turn them into social media that people actually want to watch—we would like to hear from you.

📌 Social Media Manager (Noida)
🏢 CarpeDiem Healthcare
📍 Noida