Senior Growth Marketing Manager – Online

Company: Edtech

Location: Hyderabad

Experience: 7–8 Years

Employment Type: Full time

Education: B.Tech

Budget: ₹25–40 LPA Fixed Performance-Linked Component

Role Overview

We are looking for a Senior Growth Marketing Manager – Online to own and scale NIAT’s digital growth engine. The role will be responsible for driving high-quality demand through digital acquisition, engagement and lifecycle channels, while owning the P&L;, channel performance, CAC and ROI.

The ideal candidate should have hands-on experience in a B2C consumer tech/app-based company and should have personally owned and scaled at least 2 growth channels such as Performance Marketing, Influencer Marketing, SEO and Lifecycle/CRM Marketing.

Key Responsibilities

- Own end-to-end P&L; for at least 2 growth channels: Performance Marketing, Influencer Marketing, SEO or Lifecycle Management.
- Set and achieve channel-level targets for lead volume, CAC, conversion, quality and ROI.
- Manage and optimize an annual digital marketing budget of ₹5–10 Cr.
- Build and scale digital acquisition programs across Performance Marketing, SEO and Influencer Marketing.
- Own Lifecycle/CRM Marketing to nurture leads and improve engagement and conversion across the funnel.
- Identify current digital growth opportunities and run structured growth experiments.
- Track and improve CAC, funnel conversion, channel mix and overall cost efficiency.




- Build dashboards and reporting systems to provide leadership visibility into channel performance.
- Work closely with Sales/Counselling, Creative, Content and Analytics teams to improve digital demand and downstream conversion.
- Present channel performance, demand, cost and quality metrics to senior leadership.

Mandatory Requirements

- 7–8 years of overall experience in B2C Consumer Tech / Consumer Internet / App-based companies.
- Hands-on experience owning P&L; for at least 2 growth channels.
- Minimum 2 years of experience in each of the owned channels.
- Strong experience in at least 2 of: Performance Marketing, Influencer Marketing, SEO, Lifecycle/CRM Marketing.
- Experience managing a ₹5–10 Cr annual marketing budget.
- Strong understanding of CAC, ROI, funnel conversion, channel mix and growth metrics.
- Experience in Pre-Series A or Series A companies for 2–3 years across overall career.
- B.Tech educational background.

Preferred Experience

- Experience scaling growth in a high-growth B2C consumer tech or app-based business.
- Strong experience in Influencer-led or Performance Marketing-led growth.
- Experience building Lifecycle/CRM-driven engagement programs.
- Experience in EdTech, high-consideration B2C or consumer internet businesses.

Compensation

₹25–40 LPA Fixed Performance-Linked Component, linked to growth, CAC and channel efficiency.

📌 Senior Growth Marketing Manager – Online (Hyderabad)
🏢 r3 Consultant
📍 Hyderabad