Role OverviewThe Senior Brand Manager will be responsible for owning, managing, and growing a portfolio of brand accounts at Cloutflow.

The role combines client relationship management, account growth, influencer marketing strategy, campaign execution, commercial management, and cross-functional coordination.

The ideal candidate should be commercially driven, strategically strong, confident with clients, and have a solid understanding of the influencer marketing ecosystem.

The person will be expected to operate as a strategic partner to the client, understand their business objectives, identify opportunities, and build long-term relationships that contribute to Cloutflow's growth.

Key Responsibilities1. Brand &

- Client Account Management

- Own day-to-day relationships with assigned brand accounts.
- Build strong and long-term relationships with brand managers, marketing teams, and key decision-makers.
- Understand the client's business, category, target audience, brand positioning, and marketing objectives.
- Act as the primary point of contact for client requirements and communication.
- Conduct regular account reviews and proactively identify areas where Cloutflow can add value.
- Ensure high levels of client satisfaction and retention.

2.

Account

Growth &

• Revenue
- Drive revenue growth across assigned accounts.
- Identify opportunities for upselling, cross-selling, recurring campaigns, retainers, and larger influencer programs.
- Proactively identify upcoming launches, campaigns, and marketing moments where influencer marketing can contribute.
- Develop account growth plans and maintain visibility on the account pipeline.
- Build relationships with multiple stakeholders within client organisations.
- Work closely with leadership on high-value and strategic opportunities.

3.

Influencer Marketing

Strategy
- Understand client objectives and translate them into effective influencer marketing solutions.




- Work with Strategy and Planning teams to develop campaign strategies.
- Recommend relevant creators based on audience, content, platform, brand fit, campaign objective, and budget.
- Develop creator-led campaign approaches and communication directions.
- Provide strategic inputs during campaign ideation and client presentations.
- Stay updated on creator trends, platforms, formats, and emerging influencer marketing opportunities.

4.

Campaign

Ownership &

• Execution
- Own campaigns from initial client brief through final delivery.
- Ensure campaign objectives, deliverables, budgets, timelines, and KPIs are clearly defined.
- Coordinate with Planning, Procurement, Strategy, Operations, Creative, and Talent Management teams.
- Manage client feedback, approvals, revisions, and escalations.
- Identify execution risks proactively and ensure timely resolution.
- Ensure campaigns are delivered within agreed timelines, scope, and budgets.

5.

Client

Presentations &

• Pitching
- Lead client presentations for campaign strategies, creator recommendations, and proposals.
- Develop compelling narratives around influencer marketing solutions.
- Participate in new-business pitches and account expansion opportunities.
- Work with Strategy and Creative teams to develop strong pitch decks and proposals.
- Present campaign performance and post-campaign insights to clients.
- Clearly communicate the rationale behind campaign recommendations and creator selections.

6. Commercial & • Stakeholder Management
- Work closely with Planning and Procurement teams on creator commercials and campaign budgets.
- Participate in commercial discussions and negotiations with clients where required.
- Ensure campaign economics and scope remain commercially viable.
- Coordinate across internal teams to ensure smooth campaign execution.
- Manage escalations and ensure timely resolution of client or campaign issues.
- Keep leadership updated on account performance, revenue, pipeline, and key risks.

📌 Senior Brand Manager (Influencer Marketing) (Gurugram)
🏢 CloutFlow
📍 Gurugram