Job Objective The Research analyst would be required to perform extensive research on the supply-demand conditions of select marketing categories on a global basis and track key sourcing, market and technology trends in their categories to enable category managers in strategy development, supplier identification & selection, negotiation, contracting and on-going category management. Understanding of key marketing categories like media, advertising is desirable.

Job Requirements

- - Ability to effectively operate independently and in a team workplace.
- In-depth knowledge on various strategic quadrants and the procurement analysis tools.
- Holistic view on the overall Industry spend categories.
- Insights on how stakeholders view the sourcing of the categories.
- Key focus/expectations of Industry stakeholders through the market intelligence report.
- Basic understanding on the value chain of the respective domain and how each category are related to drive the top line growth.
- Key end users of respective domain/Industry and its categories and the emerging trends that marketers should be aware of Level of innovation brought in through the MI reports delivered in past.

Job Responsibilities





- - Identification of sources of information(secondary and primary sources )
- Extraction of information/content extraction through the sources of information.
- Thorough understanding of the various marketing categories and their interplay
- Identification of various drivers of the category under research - cost/demand/price drivers.
- Determination of the economic behavior of the supply/demand/price of the commodity.
- Identification of experts for the commodity and key extraction of information.
- Competitive analysis of major suppliers of the commodity.
- Industry analysis.
- Use of various strategic frameworks to determine competitive positioning.
- Forecasts - Industry trends and more.
- Impact determination – macroeconomics/logistics/supply chain/disruptions/legislation/taxes on the supply and price of the category

Qualification: Postgraduate – Ideally MBA or PGDM in Marketing with minimum 60% from class X onwards. Work Experience: 4 to 6 years of experience. Previous experience in research/consulting space is desirable.

📌 Senior Analyst - Marketing Agencies (India)
🏢 Beroe
📍 India