Key Responsibilities

Lead and develop the insights function by driving a prioritized roadmap of qualitative and quantitative research programs for marketing and cross-functional teams.
Own end-to-end research execution, from scoping with business leaders (local& international) to collaborating with agencies on research design, datacollection, and analysis.
Deliver marketing performance reporting, including brand health, campaign KPIs, and programeffectiveness. Provide insights for weekly, monthly, andquarterly business reviews to support data-driven decision-making.
Drive strategic thinking in brand equity, consumer segmentation, andopportunity sizing, leveraging first-principle approaches and creative research methodologies.
Lead adoption of agile research techniques, enabling quick dipsticks and early feedback loops to inform marketing and product strategies.
Manage internal consumer insights programs to measure the impact of brand,content, service, and new product initiatives on key metrics like salience andconsideration.




Develop and maintain robust relationships with external research agencies to ensure high-quality and cost-effective execution of the research roadmap.
Identify and analyze emerging category and market trends, translating them into actionable insights for business forecasting.
Synthesize external data sources (e.g., Nielsen, Kantar) with internal sales data to uncover opportunities and present insights in commercial reviews.
Work closely with the sales & marketing team to translate insights intoactionable strategies that drive business growth.
Distinguish between when primary research is essential versus when secondaryresearch can suffice, ensuring a strategic approach to insights gathering.

Key Skills & Qualifications
5+ years of market research experience, preferably in a consumer-driven industry.
Strong analytical mindset with the ability to use data and metrics to drive decision-making and improvements.
Proficiency in tools like Excel (macros, pivot tables, charts) and exposure in making dashboards.

📌 Sr Manager Consumer Insights Mumbai
🏢 Talental Consultings
📍 Mumbai