Experience: 2+ years

Role Overvi e

Responsible for planning, executing, monitoring, and optimizing performance marke t ig campaigns across Google Ads and Meta Ads to drive leads, conversions, and businss groth.

Key Responsibilties

● Plan and execute Google Ads, Meta Ads and LinkedIn Ad s campigns.

● Manage campaign budgets, targeting, bidding, andoptimiation.

● Monitor key performance metrics such as CPL, CPA, ROAS, CTR

,

and coversio rates.

● Analyze campaign performance and identify opportunit ie s for imrovement.

● Set up and manage conversion tracking using Google Tag Manager GTM), Meta

Pixel, Conversions API (CAPI), Google Ads conver s ion trackin, and other relevant trackig solutions.

● Implement and optimize Enhanced Conversions an d other advancd measurement solutions to improve tracking accuracy ad attribution.





● Troubleshoot tracking and conversion measurement issues and ensue accurate data flow across adverising platforms.

● Prepare regular performance reports and p rovide action able ampaign insigts.

Requirements

● 2+ years of hands-o n experience in Googe Ads and Meta Ads.

● Strong understanding of performance marketing and lead-eneration campaigns.

● Hands-on experience with

G

TM, Meta Pixel, CAPI,Google Ads conversion tracking, an Enhanced Conversions

.

● Valuable analytical andproblem-solving skills.

● Experiencewith campaign tracking, nalytics, and reporting.

● Ability to ma<

/strong>nage multiple campaigns an

📌 Performance Marketing Executive (Bengaluru)
🏢 Medlounges Healthcare
📍 Bengaluru