Role & responsibilities

Key Responsibilities
Develop and implement brand strategies to enhance brand visibility and market positioning.
Ensure consistent brand communication across print, digital, events, and promotional activities.
Plan and execute brand-building campaigns to increase readership and customer loyalty.
Monitor brand performance and market perception.
Lead digital marketing initiatives across websites, social media.
Drive audience acquisition, engagement, and retention through digital channels.
Manage social media marketing, and content marketing strategies.

Marketing & Campaign Management
Plan and execute integrated marketing campaigns for circulation, subscriptions, and advertising solutions.
Coordinate with editorial, circulation,



and sales teams for promotional activities.
Manage media planning, budgeting, and vendor relationships.

Audience Growth & Engagement
Develop strategies to increase digital subscribers and online readership.
Enhance customer engagement through newsletters, social media, and digital content initiatives.
Track audience trends and implement data-driven marketing decisions.
Prepare periodic reports and present insights to senior management.
Utilize analytics tools to optimize marketing performance.

📌 Brand And Digital Marketing Manager Bengaluru
🏢 Matrix HR Technologies
📍 Bengaluru