Job Summary:

We are looking for a digital-first CMO who will lead online client acquisition, digital brand building, and data-driven growth for our Wealth Management business. The role focuses heavily on performance marketing, digital funnels, automation, analytics, and online investor engagement, with the goal of scaling AUM through digital channels.

Key Responsibilities:

Digital Acquisition & Performance Marketing
Lead end-to-end digital acquisition across Google Ads, Meta Ads, LinkedIn,

programmatic, affiliates, and performance campaigns.
Drive measurable growth in HNI/UHNI leads, online conversions, and AUM through digital strategies.
Optimize CAC, LTV, ROAS, CPL, and full-funnel conversion metrics.
Run A/B testing, landing page experiments, and CRO to improve digital performance.

Digital Strategy & Martech
Build a long-term digital growth roadmap, including SEO, automation, funnels, and digital content engines.
Implement and manage CRM & marketing automation tools (HubSpot, WebEngage,

LeadSquared, etc.).
Leverage analytics, dashboards, and data modeling for decision-making and forecasting.

Digital Brand, Content & Communication
Strengthen the company’s digital brand identity across all online channels.
Lead digital PR,



influencer marketing (finance creators), and thought-leadership campaigns.
Oversee content on wealth products: PMS, AIF, MF, Bonds, etc.
Ensure SEBI-compliant communication across all digital assets.

Client Engagement & Retention (Digital CX)
Build personalized, automated communication journeys based on client profiles and behaviors.
Improve digital engagement via newsletters, webinars, market updates, and advisory insights.
Develop digital touchpoints that enhance investor experience and loyalty.

Leadership & Collaboration
Lead teams in digital marketing, growth, content, design, and analytics.
Work closely with advisory, research, sales, and compliance teams.
Set digital KPIs and drive accountability for growth outcomes.

Required Skills & Qualifications:
10 years in digital marketing, preferably within Wealth Management / BFSI.
Solid expertise in performance marketing, digital funnels, SEO/SEM, and online acquisition.
Deep understanding of wealth products (PMS, AIF, MF, Bonds).
Hands-on experience with CRM, automation, analytics, and MarTech tools.
Solid analytical mindset with proven digital growth achievements.

📌 Chief Marketing Officer Kurla
🏢 Allvest Securities
📍 Kurla