You'll own digital marketing end-to-end for BigRock Dirt Park driving qualified demand for course bookings, memberships, tours, and events, and building the brand for a passionate, niche audience of motorcycle and adventure enthusiasts. This is a hands-on, ownership role: you'll collaboratively set the strategy and also run the campaigns yourself, working closely with founders/leadership and a small team of specialists/agencies.

You will:
Own the digital marketing budget and strategy across Google Ads, Meta Ads, and other paid channels, with direct accountability for CPL, CAC, and ROAS.
Own and continuously optimize our online booking funnel (course sign-ups, memberships, tour and event bookings) end-to-end, including analytics and tracking (GA4, GTM).
Build and execute content and brand strategy alongside performance media organic social, SEO, and creative that speaks authentically to riders and adventure-seekers.
Set up and manage CRM/lifecycle marketing to drive repeat bookings, membership renewals, and referrals.
Manage relationships with agencies and/or freelance specialists, and mentor junior marketing hires as the team grows.
Partner with the operations and training team to plan campaigns around the training calendar,



tours, corporate events, and racing events.
Report regularly on performance against targets and translate data into a clear point of view on what to do next.

Who we are looking for:
Experience in digital/performance marketing, with a track record of independently owning a paid media budget and hitting acquisition and conversion targets.
Hands-on, current expertise in Google Ads and Meta Ads, plus GA4 and Google Tag Manager; LinkedIn Ads or programmatic experience is a plus.
Experience with D2C, e-commerce, or subscription/membership-style booking funnels (Shopify or similar) will be an added advantage.
A genuine content/brand sensibility — you don't just buy media, you can also shape how a brand talks to its audience.
Experience managing an agency/contractor relationship or a small team.
Strong written and verbal communication skills.
Comfortable in a lean, quick-moving workplace where you'll wear multiple hats.
A real interest in motorcycling, off-road riding, or adventure/outdoor culture is a robust plus — you'll be marketing to people who live and breathe this.

📌 Digital Marketing Specialist Bengaluru (India)
🏢 Bigrock Dirt Park
📍 India