Job Title: Digital Marketing & Content Executive

We are looking for a creative and performance-driven Digital Marketing Executive to create and manage our brand’s content, visual communication and paid advertising across digital platforms.

Key Responsibilities
Develop engaging content for Instagram, Facebook, LinkedIn, the website and e-commerce platforms.
Design social media posts, stories, advertisements, banners and basic marketing collaterals.
Plan and manage monthly social media content calendars.
Write compelling captions, advertising copy and product descriptions.
Create and optimise Meta Ads campaigns focused on awareness, engagement, leads and sales.
Monitor campaign performance, including ROAS, CTR, CPC, conversions and customer acquisition cost.
Coordinate product and lifestyle photoshoots, reels and influencer content.
Edit short-form videos and reels for social media.
Maintain consistent brand identity, tone and visual language across platforms.
Track digital marketing performance and prepare monthly reports with actionable insights.
Coordinate with influencers, photographers, agencies and marketplace teams whenever required.
Stay updated on social media trends, competitor activity and new content formats.

Required Skills




Strong content-writing and storytelling ability.
Proficiency in Canva and Adobe Photoshop/Illustrator.
Basic video editing skills using Premiere Pro, CapCut or similar software.
Hands-on experience with Meta Ads Manager and campaign optimisation.
Understanding of social media strategy, audience targeting and performance marketing.
Valuable visual sense and attention to detail.
Basic knowledge of Google Analytics, SEO and e-commerce marketing will be an advantage.
Ability to independently plan, create, publish and analyse digital campaigns.

Experience
2–4 years of relevant digital marketing experience.
Prior experience with a D2C, lifestyle, pet care, fashion or consumer brand is preferred.
Candidates must share a portfolio of content, graphic-design work and Meta Ads campaigns handled.

Ideal Candidate

We are looking for someone who combines creativity with a performance mindset—someone who can create solid content and visuals while understanding how digital marketing contributes to traffic, customer acquisition and sales.

Employment Type: Full time

Work Mode: On-site

Location: Delhi NCR

📌 Digital Marketing Executive Delhi
🏢 Booply
📍 Delhi