Role & responsibilities
Plan, execute and optimize Google Ads, Meta Ads and other digital campaigns.
Drive leads, bookings, walk-ins and customer acquisition for salon locations.
Manage Instagram, Facebook, Google Business Profile and other digital platforms.
Plan and coordinate social media content, promotions, offers and campaigns.
Work with creative/content teams to develop ads, reels, posts and promotional campaigns.
Track website, landing page and campaign performance using Google Analytics and other marketing tools.
Analyse campaign and customer data and share regular performance reports.
Identify opportunities to improve conversion, customer engagement and retention.
Work closely with salon operations to plan location-wise campaigns and promotions.
Manage online reviews, reputation and customer engagement across digital platforms.
Explore recent digital channels and marketing opportunities relevant to the salon/beauty industry.
Coordinate with external agencies and vendors wherever required.
Take ownership of the complete digital marketing funnel awareness, leads, bookings, conversion and retention.
Key Performance Areas (KPIs)
Lead generation and lead quality
ROAS and campaign ROI
Online bookings and conversions
Social media growth and engagement
Website traffic and conversion
Location-wise campaign performance
Customer acquisition and retention
Preferred candidate profile
Strong hands-on experience in Meta Ads and Google Ads
Positive understanding of performance marketing and digital analytics
Knowledge of SEO, social media, email/WhatsApp marketing and CRM
Robust analytical and problem-solving skills
Good understanding of content and creative requirements
Ability to manage multiple campaigns independently
Experience in salon, beauty, wellness, hospitality or retail industry will be an advantage.