:

Day-to-day management of the Loyalty Program
Managing points allocation, redemption, expiry, rewards catalogue and related digital assets
Loyalty program promotions and campaigns to support marketing strategy and cement business unit
Tracking, analyzing and reporting data and results of all promotions and campaigns.

Loyalty Program Analysis
Prepare loyalty program efficacy report (quarterly & annual)
Analyzing competitors loyalty programs and preparing periodic reports

Improve Loyalty Program
Constantly get feedback from market and improve the programs
Co-ordinate with Lead IT for constant improvement and tracking at tech end.

Grow Loyalty Program
Promote data driven (fact-based) decision-making by showcasing knowledge and insights from the program
Preparing loyalty program assessment and setting strategic stretched business goals(quarterly) with team and leaders to improve business performance and identify market uncertainties
Work with the team to brainstorm current and creative marketing schemes (ATL, BTL) to increase and to retain existing customer base.




To grow Khyber Cement Loyalty Program to be on par with top loyalty programs in the market in terms of features, offers and partnership.

CRM System Management:
Collaborating with stakeholders to gather and document business requirements, ensuring clarity and understanding.
Adding or modifying data in CRM, ensuring data sanctity of CRM & coordinating with external vendor to ensure smooth running of CRM

Business Analysis:
Analyze data sets generated through SAP & CRM to derive actionable insights, identify trends, and support decision-making processes.
Identify inefficiencies in workflows or systems and proposing solutions to optimize business processes.

MIS Reporting:
Prepare periodic (daily, weekly, monthly, annual, etc.) MIS reports for various stakeholders to facilitate smooth communication of business information to management
Prepare reports for Sales Head for periodic reviews of sales team, technical team & channel partners, highlight gaps & identify improvement areas

📌 Executive Loyalty Program & Mis Srinagar (India)
🏢 Khyber Industries
📍 India