Role & responsibilities

Develop and execute multi-channel strategies (paid, organic, email, social, content)
Own the brand voice and ensure consistency across all touch points
Collaborate with design teams on go-to-market plans for new features/launches
Track, analyze, and report on campaign performance and marketing KPIs
Manage marketing budget and vendor/agency relationships
Manage and grow social media presence and community engagement
Conduct market research and competitive analysis to inform strategy
Partner with sales (if applicable) on lead generation and funnel optimization
Mentor and manage junior team members or freelancers, as needed

Preferred candidate profile 3 -6 years of experience in marketing in FMCG ideally health and wellness, pet care,

functional foods and beverages etc.
Proven track record of planning and executing successful marketing campaigns
Solid understanding of digital marketing channels (SEO, SEM, paid social, email,

content)
Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Mixpanel)
Comfortable working in a rapid-paced, resource-constrained setting
Bachelor's degree in Marketing, Business, Communications, or related field

📌 Growth Marketing Manager Mumbai
🏢 Dainik Bhaskar Group
📍 Mumbai